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Ranking Top In UK, Page 3 in COM - Server Location A Major Factor?

Discussion in 'Black Hat SEO' started by Thesiege84, Oct 20, 2013.

  1. Thesiege84

    Thesiege84 Regular Member

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    Hey Guys,

    I have a website that is currently ranking in 1st position for its main KW in the UK but the problem is our main market for this KW is actually US based. When i created the website i was rushing a bit and just dropped it on one of my UK hosts and didnt really think about server location (...idiot).

    I am planning on moving the server to the US to be closer to the target audience and i'm hoping that it will in turn rank 1st in .com (currently position 21) automatically.

    Does anyone have experience in this, did you have a site that your hosting was in the wrong country, if so what happened to rankings when you moved it closer to the target audience?

    Thanks
     
  2. Tactician

    Tactician Registered Member

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    Why not try set your target audience in WMT to USA?
     
  3. Thesiege84

    Thesiege84 Regular Member

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    Thanks for your reply, i don't really like WMT, analytics or anything google related attached to my sites.

    It may just be me but whenever i have these things installed/linked the sites have more chance of getting tanked, just my experience...
     
  4. GriffonVult

    GriffonVult Jr. VIP Jr. VIP Premium Member

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    This happens all the time when you're targeting a US-based keyword, you'll find yourself ranking on other non-US versions of google, and your Google US rankings will be much weaker.

    Try searching for your keyword in other non-US versions of google, like: de, ie, ca, au, etc. If this is the case then you just need to work harder and eventually you'll rank well in the US.
     
  5. Thesiege84

    Thesiege84 Regular Member

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    Ive just taken a look at some other non us versions and its still ranking on the first or second page, not 1st like it is in the uk but a little stronger than the US ranking.

    My question really was that if i switch to a US host (from UK) will it give a BIG push in my US rankings or just a slight boost or none at all?
     
  6. masterjani

    masterjani Jr. VIP Jr. VIP

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    As your site is ranking in other countries, it is not that tough to get back that in US. IP might be factor at times, but not all the times.
    All you need to do is to create some related back-links in the targeted city sites and citations to improve its rank.
     
  7. Thesiege84

    Thesiege84 Regular Member

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    Thanks for your reply, the site isnt targeting any local cities or anything, its just that 90% of the searches are made from the US and in the UK we only get a fraction of the searches for the KW even though its a global keyword.

    With regards to backlinks though, this site was once ranking strong, got slapped by the big G, 301'ed it to a new aged domain and ranks came back strong and havent since built anymore backlinks since its been stable for a few months now and don't really dare to build anymore links to it so was just wondering how much of an impact changing the server location would have and if anyone had a similar experience.
     
  8. Thesiege84

    Thesiege84 Regular Member

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    I guess the only way to really find out is to just JFDI and see what happens.

    So.... US host (apparently lightning speed) purchased... files and db transferring!

    If anyone is interested to see what happens with JUST changing host from UK to US then ping a reply below and ill let you know what the results are!

    If it flops ive just lost a VERY NICE income but if it works.... I'M RICH BITCH!!!!
     
  9. GriffonVult

    GriffonVult Jr. VIP Jr. VIP Premium Member

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    I sure would be interested in your results :)
     
  10. chumpss

    chumpss Regular Member

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    Yes in my experience server location is really important in rankings. If you want to rank in the US, make sure your server is located in the US. And simply use a CDN for international
     
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  11. Thesiege84

    Thesiege84 Regular Member

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    I've never thought of using a CDN to target all countries!!!

    I'm going to test this out in my next batch of sites thanks, do you recommend a particular one?
     
  12. contentoholic

    contentoholic Regular Member

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    I never knew server location to be this important. I have seen sites hosted in Netherland servers are ranking high for USA.
    Maybe search engine picks up server location if you are not using WMT or GA. Would like to check myself as well.
     
  13. waitier

    waitier Power Member

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    which US host are you changing to? Well the problem is it's not easy to find one in the US with a rate that's close to that in europe. That, coupled with decent customer support.
     
  14. Thesiege84

    Thesiege84 Regular Member

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    What do you mean by "with a rate thats close to that in europe"? If you mean price wise its about the same, $15 p/m with dedicated IP.

    I read alot of forums and found a US host that supports "Litespeed" and ran some tests on some sites they host and the majority of them come out with flying colours, i'd rather not say which host ive chosen if you dont mind... I can't remember if it was one recommended from here or webhostingtalk but if you search for one and run some tests you'll find a decent one.
     
  15. iglow

    iglow Elite Member

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    server is a factor but also country of people entering your site.
     
  16. Thesiege84

    Thesiege84 Regular Member

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    Thanks for your reply. From looking at the stats at the moment we already get X10 the amount of US visitors than we do from UK so this should also be a good signal to them.
     
  17. shanna_doll

    shanna_doll Power Member

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    I would like to know about this as well...
     
  18. Thesiege84

    Thesiege84 Regular Member

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    So a little update for you guys!

    The first hosting company i tried to sign up with Elief started messing me around, their support is TERRIBLE so i decided to go with someone else.

    So i set up the hosting and transferred files over last night and changed nameservers.

    Today my UK rank dropped down from 1st to 6th and the .com rank went from 21 to 8th with other keywords starting to move around too.

    So not bad results after the first day of changing location but im hoping that it will continue to rise!

    Traffic seems to be up too which is also a positive sign!

    Ill keep you updated if anything else changes!
     
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  19. chumpss

    chumpss Regular Member

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    Yes server location is important. Its just one of those things that is difficult to test but if your experienced enough, you can "feel" it intuitively.

    As for CDN, use Cloudflare or MaxCDN. They are the industry standards.
     
  20. ddederick

    ddederick Jr. VIP Jr. VIP Premium Member

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    Interesting. I havent believed in importance of the server location til now. Thanks for info and keep us updated :)