I am trying to rank a particular KW at one. Currently it is at three. When I search "keyword" it is number 1 with a return of 81,700 results. I cannot see numbers 1 or 2 anywhere on the first three pages for the "keyword" search. Numbers 1 and 2 in the general search are directory sites with tons of relevant backlinks from other sites within the niche's directory. Looking at their source they do not particularly optimize for the keyword I am aiming for, although it is widely recognised as a great KW in the niche. It will be incredibly difficult for me to amass a similair number of these very relevant links although I can (and do) continue to promote this site with lengthy unique (not spun and relevant) articles and a back links whenever I see a good opportunity. I have never blasted this site (nor up until this point any of it's web 2's) with scrapebox although I may consider doing the web 2's and other remote links going forward if there is a consensus it will help. This is a long term project for me (3 years+) and I get a very good return on current positions and for a hell of a lot of long tails. I will of course not wish to jeopardise this!! Return currently is £50k+ (My money site offers a service which is not IM) Will I ever be able to outrank them or am I wasting my time? As always thanks for all considered and relevant replies. There is a wealth of experience on these pages, and many of you deserve a pat on the back for the advice you give!!