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Ranking remains the same but Impressions & Clicks go down?

Discussion in 'Black Hat SEO' started by spectrejoe, Dec 9, 2016.

  1. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    Not sure what's happening, the average ranking has remained the same for the past 1-2 months ~12 however since the end of november / early december the overall impressions and clicks went down massively.

    [​IMG]



    Worst part is that I can't pinpoint exactly why this is happening so I can try and fix it.
     
  2. TayaX

    TayaX Jr. VIP Jr. VIP

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    From what I see in your graph, your average position has variation that correspond to your increase then decrease of impression and clicks.

    [​IMG]
     
    Last edited: Dec 9, 2016
  3. RiverDave

    RiverDave Registered Member

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    Have the exact same problem since end of november. I first thought it was because I changed the hreflang from en_us to en. Now I'm not sure anymore. Any speculation?
     
  4. issorc

    issorc Jr. VIP Jr. VIP

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    Same position while getting less impressions could mean that simply less people search for your keywords. Could your niche be seasonal influenced in any ways?
     
  5. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    At the middle of the graph yea, but if you check the start and the finish, the keyword rank average is the same yet at the start I had far more impressions and clicks. I was getting ~350-450 UV daily at the start on that graph, in the middle where the rank increased started getting 450-750 UV Daily and at the end I'm getting 250-300 UV only at the exact same ranking as I had at the start, yet 100-150 Daily UV less.


    I didn't do any of that, I only changed the targetting country to en_US(and only in webmaster tools not in webste) AFTER I noticed that the traffic was going down.

    Not seasonal, think of technology niche
     
  6. TayaX

    TayaX Jr. VIP Jr. VIP

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    Well 2 simples explainations:
    - The position is an average. Maybe you ranked higher for less searched request and went down for some more popular keywords.
    - Seasonality. The number of search is not equal during the whole year.
     
  7. jamescolwell

    jamescolwell Junior Member

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    it is called seasonel traffic some time some site not getting traffic in november and december.
     
  8. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    Wouldn't expect the tech niche to be a seasonal niche though.
     
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  9. ambushiv11

    ambushiv11 Jr. VIP Jr. VIP

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    I have the exact same problem. I have 3 times less traffic than the last month and have the exact same positions (no averages - position tracker). Is by any change your website an affiliate one?
     
  10. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    yes it is, amazon affiliate
     
  11. ambushiv11

    ambushiv11 Jr. VIP Jr. VIP

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    I am doing CPA :\ Google might be cracking down on the affiliate websites I guess.
     
  12. jamescolwell

    jamescolwell Junior Member

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    yes it is true tech niche does not affect much..
     
  13. Purush

    Purush Senior Member

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    I have seen exactly same kind of thread yesterday too. It has more info on this topic.
     
  14. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    got a link?
     
  15. ambushiv11

    ambushiv11 Jr. VIP Jr. VIP

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    any more thoughts on this guys?
     
  16. TayaX

    TayaX Jr. VIP Jr. VIP

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    If he doesnt go into the specifics, we won't be able to tell more.


    Here's what OP have to do to confirm whatever he thinks:
    - Filter the queries for each keyword and see the evolution.
    - If you see same ranking and less impression, verify trends & number of monthly search.
    - If still not satisfied, verify if the page doesnt have new rich snippets/ local pack/ featured news story etc etc.
     
  17. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    Explain this now

    [​IMG]

    Truth be told, main keywords did go down but average position went up. Still. Traffic just keeps on decreasing.
     
  18. gman777

    gman777 Jr. VIP Jr. VIP

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    Average position means the average of your whole keywords ranking. If your main keyword bringing 1k traffic gets replaced with a long tail keyword bringing 50 visits, your average position is still the same.