Hey guys, I'm doing keyword research for affiliate product. For example, when I find (buying) keyword like: - 4k exact match searches per month - Traffic Travis says SEO ranking would be Easy or Relatively Easy - Google insights shows great interest - but it says that PPC competition is very high Can I still make WP blog and optimize it for that keyword (on-page SEO and backlinking)? I don't plan to use PPC, just search engine traffic. Or is it doomed idea because people are investing lots of money on PPC for that keyword? Thanks.