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Ranking Potential

Discussion in 'Black Hat SEO' started by MikeyMikey13, Mar 6, 2016.

  1. MikeyMikey13

    MikeyMikey13 Senior Member

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    I'm currently in the process of doing SEO and wanted to have some input from people. My worries are, that I am ranking for a "service location" and most of the spots are taken by directory style sites with just one dedicated to the keyword. They are doing it for the entire country.

    Would this be difficult to overtake even though these pages have below 5 pa and very little bank links usually?

    Obviously time will tell but I was just wondering if anyone has gone up against again anything like this.
     
  2. Omirag

    Omirag Jr. VIP Jr. VIP

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    By making it clear to google that you are in (or service) a certain area, it will help you rank higher in that area. Local SEO has seen some great strides lately.
     
  3. redarrow

    redarrow Elite Member

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    If you use a real sharp seo title specific to a local area postcode will also help.

    Socal worker | central london |west end|w1
     
  4. BreaknBrix

    BreaknBrix Power Member

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    Yes, I've been battling and beating sites like this for 4 years.

    It's as "hard" as you are lacking SEO skills. If your SEO is tight, it doesn't fuckn matter who your competitors are on a local level. There are only about 300 industries all at the top that I *try to stay away from.

    And 4 years ago I use to have the same concerns. I use to think it was impossible to outrank a regional franchise nevermind a national or multinational franchise. Since then I've taken out many of these fuckers for hundreds of keywords and locations. I've ranked in one of the top 300 most competitive adwords niches in the world. And I'll be releasing a free guide soon talking about how I did that (in the JR VIP section). It's a huge $160+CPC term. It's the biggest keyword I own right now at #1.

    But here's the thing, it MAKES SENSE to worry about ranking potential if you're not use to building & ranking huge, silo'd, geo-targeted sites. If makes sense if you're not use to competing on the "authority level". Like if you have some small, young, 30 page local site going up against a 500-1000+ page, 8 year old authority site.... I'd be worried to.

    With all the experience I have even knowing I can easily take those terms, I think it's a bad strategy overall. That's for your website. With YT I'll hammer down and hyper target that shit with GSA campaigns. On my site I decide ahead of time the FULL REGION I want to dominate. In most cases we're talking entire states. So I set up a site with hundreds of pages targeting every county, town, township, municipality, city, zipcode in my state. It can take months to build. And I don't backlink 95% of those geotargeted pages. I go after my power pages. So it's the home page, state page ("locations") and county pages that I target. Those are the pages feeding the juice to all those hundreds of smaller regions.

    So if a little guy like you comes in trying to outrank those hyper targeted pages... which happens.... most the time they don't last. And I'm not gonna "compete" with you by suddenly backlinking all my geo-targeted pages. I'll just leverage my power pages with a few more links and throw you off the #1 spot. For every 3-4 links I drop you'll have to drop a ridiculous amount of links on all these different regions.

    And that's exactly how you would outrank me. If you want a small region, backlink all those smaller pages. THEN backlink your power pages too. If your website is hypertargeted and you backlink ALL the appropriate pages you'll dominate your own, small little region. You can take those spots from bigger sites like mine. And if I see you're doing that I probably won't retaliate (if you show just a bit of persistence). What I'll usually do is let those little companies keep their turf. Then I let them run business for 3-6 months. And it seems the market eventually weeds them out. Not Google, not me but the market itself. For a million different reasons. Like I might rank #2 or 3 now but in the long run my reputation, copy, conversions, salesteam... my business model as a whole will organically drive you out of the market.

    That's not always the case. If you're a persistent SOB and are hammering down reviews on G Local, Yelp, Yahoo, if you're really building your reputation and brand (on top of organic ranks) the right way in your area you will get it long term. Just by running a good business. The problem is after that if you get greedy. And if you decide you wanna expand to other regions. That's when you really gotta bring you A game to the table.

    To keep it short, yes, you can outrank anyone. If you're a persistent, crazy bastard you can take anyone's territory. The more important part is your ability to extract more value from the same territory as your competitors. Cause if you can't do that, long term you're not gonna do much spectacular. Chances are you'll sell yourself short and blow yourself out of the market like most businesses do.

    -BB
     
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  5. MikeyMikey13

    MikeyMikey13 Senior Member

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    Thank you so much for your reply BB, taken everything you have said into account. Local seo hasn't been my thing in the past but i'm determined to get this done.