Hey guys... I have a low competition KW for an offline business, and I was thinking of creating a tumblr and ranking it on Google... Here's my strategy/thinking... Create 15 manual web 2.0's (tier 1) (with 2 pages/posts of 500+ pieces of content) that link to the tumblr blog (which will have 6-7 pages and 3 videos) Then blast my tier 1 group with tier 2 links and a few social signals. Would you consider this a churn and burn method? Do you think it'll last for awhile? I know anchor text and follow/nofollow links will be important to consider... What are your thoughts?