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Ranking on Google

Discussion in 'BlackHat Lounge' started by Apricot, Mar 2, 2015.

  1. Apricot

    Apricot Administrator Staff Member Moderator

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    Internet searches may be based on algorithmic rigour but that doesn't necessarily guarantee the quality of a suggested page. Now, a team of Google researchers has developed a method that sorts results by factual content rather than how well linked a page is.

    While Google's search algorithms are complex, they still use the number of incoming links to a web page as the main arbiter of quality. The more linked-to a page, the better it is and the higher it appears in your results. It's a technique pleasing in its (seeming) simplicity. But if a lot of people link to an awful page it can find itself at the top of the pile ? even though it's not really useful.

    A team of Google researchers has developed a new way to rank pages, called Knowledge-Based Trust score. The system's not live (or, indeed, likely to be, at least for a little while) but it is intriguing. Essentially, it provides results by counting the number of incorrect facts within a page, reports New Scientist.

    It does that by looking up content and comparing it to Google's Knowledge Vault, a store of facts that have been pulled off of the internet. The Vault is a pool of facts that are broadly agreed on online, which is judged by the researchers to count as proxy for truth. If web pages contain information that contradicts the Vault, they slide down the ranking.

    It's not the first algorithm to try and judge truth online as there's a browser extension called LazyTruth that tries to identify hoax emails, for instance, but applying it to search is a new and interesting concept. Perhaps the biggest question mark, though, is the accuracy of the Vault used to look up what's right and what's not. How do you feel about having results served to you based on the Truth According to Google?


    Have you considered that your lies could be causing your rank to slip?


    Interesting read.
     
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  2. lilmasta

    lilmasta Jr. VIP Jr. VIP

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    read the same article but i guess it will take alot of time for google to implement this
     
  3. thedifference

    thedifference Registered Member

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    This would be a very smart move for google but there will always be a hole to exploit and nothing is 100%. Let the time decide...
     
  4. randybishop

    randybishop Elite Member

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    If this happens Fox News website is gonna sink into the sh*tter.
     
  5. ok888

    ok888 Elite Member

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    It seems to me they are digging a bigger hole to bury themselves
     
  6. thunderhd

    thunderhd Jr. VIP Jr. VIP

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    Spam will Increasse :p Onage SPam
     
  7. crazedspyker

    crazedspyker Senior Member

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    If google starts ranking based on facts, does that mean opinions will no longer matter (or even detrimental) as far as rankings go?

    Guess it's gonna suck for bloggers and forums.
     
  8. t0mmy

    t0mmy Executive VIP Jr. VIP

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    Read about this a few days ago in another thread here, this was my reaction...
    [​IMG]
     
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  9. Aty

    Aty Jr. VIP Jr. VIP

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    I don't lie on my websites, but if Google implements this WF and DP will vanish.
     
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