I have a rather strange product that has an audience willing to buy. The only problem is I am not in the top 10 for a certain keyword with around 60,000 searches a month globally and is considered high competition. The product is seasonal and tends to sell very well in the winter. It's an originial piece I constructed. I am basically looking to build a mailing list and get some people to obviously purchase the product. Your thoughts on ranking the site and obtaining these goals?