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Ranking Locally for the "<Industry Name>" Keyword

Discussion in 'White Hat SEO' started by yourmotherishot, Apr 18, 2017.

  1. yourmotherishot

    yourmotherishot Newbie

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    I'd like to rank for the "<Industry Name>" keyword in Google for my industry, but only in Sacramento because my business is in Sacramento.

    When I punch "<Industry Name>" into Google, the majority of the organic results on the first page are for businesses that are close to me geographically. There are also a few "Best <Industry Name> Shops in Sacramento" results from what I'm guessing would be considered authorities (Yelp & Thumbtack.com), a Wikipedia page titled "<Industry Name>" near the bottom, and even well-known competitors with a more nationwide presence are among the results.

    Given that local competitors are ranking above authority pages and even some very well-known businesses in the industry, is it safe to assume Google is favoring local results and that they're my primary competition if I only want to rank in Sacramento? Will Google favor me over the well-known businesses if the search is done in Sacramento?

    Does it mean anything that only my local competitors' homepages show up in the results?

    This industry exists as a "Product Category" in the Keyword Planner. Does Google treat those differently?

    Can you offer any advice specific to my situation?

    Thanks and please give your mothers my regards.
     
  2. freqee

    freqee Regular Member

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    Is this desktop or mobile. I noticed I get way more local results when doing a mobile search. Desktop always puts the authority sites first.
     
  3. yourmotherishot

    yourmotherishot Newbie

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    Desktop. I just checked mobile and the results are very similar, though.