I'd like to rank for the "<Industry Name>" keyword in Google for my industry, but only in Sacramento because my business is in Sacramento. When I punch "<Industry Name>" into Google, the majority of the organic results on the first page are for businesses that are close to me geographically. There are also a few "Best <Industry Name> Shops in Sacramento" results from what I'm guessing would be considered authorities (Yelp & Thumbtack.com), a Wikipedia page titled "<Industry Name>" near the bottom, and even well-known competitors with a more nationwide presence are among the results. Given that local competitors are ranking above authority pages and even some very well-known businesses in the industry, is it safe to assume Google is favoring local results and that they're my primary competition if I only want to rank in Sacramento? Will Google favor me over the well-known businesses if the search is done in Sacramento? Does it mean anything that only my local competitors' homepages show up in the results? This industry exists as a "Product Category" in the Keyword Planner. Does Google treat those differently? Can you offer any advice specific to my situation? Thanks and please give your mothers my regards.