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Ranking local terms (but not in local pack) - how?

Discussion in 'Black Hat SEO' started by davids355, May 23, 2017.

  1. davids355

    davids355 Jr. VIP Jr. VIP

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    Ranking local terms like gym in city for example. Of course local pack needs to be ranked using citations right?

    But what about the serps below the local pack, or when there isn't a local pack. Is the term treated like any other phrase or does google still know it's a place and try to rank sites using citations?