There are some local keywords for which the 3-pack show up. Here is what I don't understand. How is it possible that some results in the 3 pack are ranking with no website? You know where it says "website" and next to it it says "directions"? sometimes, the "website" is missing. How is that possible? I also searched for NAP by googling their phone number and address, and barely anything comes up. looks like they don't have NAP either. so what is the algorithm looking at?