1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Ranking for plural but not singular

Discussion in 'Black Hat SEO' started by gentzalli, Feb 5, 2017.

  1. gentzalli

    gentzalli Junior Member

    Joined:
    May 15, 2016
    Messages:
    111
    Likes Received:
    15
    Anyone go through this? I'm ranking decently in the serps for a plural keyword but when it is in singular form you won't find the webpage for another 3 pages. It's the exact same thing with just an 's' added so what gives? Which anchor variation do you typically use to rank for both plural and singular?
     
  2. kittykut

    kittykut Jr. VIP Jr. VIP

    Joined:
    Feb 9, 2016
    Messages:
    605
    Likes Received:
    309
    Gender:
    Male
    Location:
    localhost
    no anchor will rank you for both, choose which one you want to rank for the most and then use that anchor.
     
  3. ChristopherColumbus1492

    ChristopherColumbus1492 Newbie

    Joined:
    Nov 7, 2016
    Messages:
    39
    Likes Received:
    22
    Gender:
    Male
    Occupation:
    SEO
    Location:
    Pittsburgh, PA
    Home Page:
    Are your terms ranking significantly differently? In most cases optimizing 100% for one version should have a pretty equal rating effect on the other. The hummingbird update strongly weighted term-entity disambiguation through semantic query normalization.

    The terms will always rank slightly differently than each other but it shouldn't get too out of hand unless the singular and plural versions of the keyword in question could he interpreted to refer to completely different entities... Then you're screwed and have to optimize for both.
     
    • Thanks Thanks x 1
  4. danparks

    danparks Junior Member

    Joined:
    Sep 26, 2011
    Messages:
    170
    Likes Received:
    60
    Yup. Take a good long look at your keyword and try to think if the singular and plural might be viewed differently. Look at the top search results for each and see if there is a different "theme" to what's ranking. As an example (off the top of my head so probably not great...), consider "washing machine" and "washing machines".

    A person searching for "washing machine" is probably a consumer looking for information on buying one washing machine, so results might show retail outlets - "big box" stores that sell appliances to home owners.

    A person searching for "washing machines" might be looking for information on buying multiple washing machines, so results might show information for contractors and home builders who buy appliances in bulk quantities.

    If your singular and plural versions of the keyword can have different meanings, then I'd write two separate articles - one optimized for the singular, the other optimized for the plural.


     
    • Thanks Thanks x 1
  5. T2tkid

    T2tkid Elite Member

    Joined:
    Oct 13, 2010
    Messages:
    3,801
    Likes Received:
    1,732
    I disagree with you. If you add the singular and plural in your content, you are definitely going to rank for both.
     
  6. The Data Scientist

    The Data Scientist Jr. VIP Jr. VIP

    Joined:
    Nov 3, 2016
    Messages:
    213
    Likes Received:
    56
    Gender:
    Male
    Occupation:
    Data Scientist, SEO & Entrepreneur
    Location:
    WWW
    This is wrong because of this:

     
    • Thanks Thanks x 1