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Ranking for one term but not another, and ranking for very similar keywords

Discussion in 'White Hat SEO' started by letsmarket, May 23, 2015.

  1. letsmarket

    letsmarket Newbie

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    Let's say I'm ranking right now for "new york fishing guides," but not not ranking at all for "new york fishing guide." What could that be? When I type "new york fishing guides" for my on/off page SEO does that not trigger also as "new york fishing guide"? Which brings me to my next question of ranking for very similar keywords.

    We all know the more specific a keyword, the less competition. But if we can eventually rank for a top level keyword, that would be great. So let's say I'm looking at ranking for "new york fishing guides" in the short term, but would like to rank for "new york fishing" in the long term.. What is the SEO strategy here? Do I treat them as completely separate and 100% unique keywords when doing my optimization? In other words, treat it as if I'm trying to rank for "yellow dog" and "blue cat," and write articles and get links for each independent from each other. Or every time I say "new york fishing guide" on site and get a link for "new york fishing guide" off site, it will register as optimization for both "new york fishing guide" and "new york fishing"? What about for terms with like 98% similarity like "new york fishing guide" and "new york fishing guides"?


    Thanks
     
  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Just because one ends with an S and the other doesn't does NOT mean that they are equally difficult to rank in. Most likely the competition is harder in one. A lot harder. Ironically I've ranked almost that exact keyword for another city many moons ago, so I know.