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Ranking for A LOT of low search longtail keywords - Worth it?

Discussion in 'Black Hat SEO' started by SlappinDaBees, Oct 21, 2012.

  1. SlappinDaBees

    SlappinDaBees Regular Member

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    Just wondering.. I was searching for rankable keywords in a very competitive niche with a high cpc. Nothing over 1k searches came out but instead I got like 60 or 70 longtail keywords with between 200 - 700 searches and a also a very good cpc. When I took a closer look at the competition all of them are just authority sites that are somewhat in the same niche but aren't really handling about the actual keyword. Most of them barely have 10 backlinks.

    I am gonna setup an "auhority site" to rank for these keywords but do you think it is worth it? after all.. 200 searches x 60 is still 12000, right?
     
  2. gsy159

    gsy159 Power Member

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    It is definetily worth it, because when you have an authority site you will even rank for other long tails in your niche you even didn't target.
     
  3. GiorgioB

    GiorgioB Supreme Member

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    Not sure what your business model is but I can tell you that I used to work for an online retailer that opted for that strategy and not only did they target thousands of long tail keywords (15 000 different niche products), but they translated all that into 7 different languages and submitted feeds to google shopping in .. well, you can imagine, a lot of countries.

    They were shipping 700 parcels a day.. overall sales was about $20K / day with a GP% of around 40%.. is it worth it? well, that company is struggling a lot with high overheads and in my opinion poor management but yes, its definitely worth it if you can scale up and handle it.
     
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  4. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    It all boils down to quality links.

    Try it out on a small scale first with 10 pages targeting 10 keywords and see how hard it easy and if the results are worth the efforts.

    Do all the on page stuff (h1,h2. meta tag, images that are optimized).

    Quality links is the thing that will be hard to get hold of.

    Keep us updated.
     
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  5. iCreptio

    iCreptio Newbie

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    It's definately worth it, especially if they're buying keywords and not just some random ol' ones.
     
  6. iknowjack

    iknowjack Jr. VIP Jr. VIP Premium Member

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    it depends how much money you are gona invest. that logical, if you invest to much money then its not worth it
    but if you already have some proper tools, and if only investment is your time and your work, then its worth it

    and i would highly recommend that your target is getting 1st (or 2nd spot). with such low searches a month getting "1st page" isnt worth anything (unless you have 1000 keywords on 1st page of google)

    so watch out you dont throw to much money out of windows with some "we will get you on 1st page of google" deals....target should be 1st place...and not 1st page
     
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    Last edited: Oct 21, 2012
  7. SlappinDaBees

    SlappinDaBees Regular Member

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    I'm gonna monetize it with Adsense. It's not really a buying niche, more of an informational one. But the best thing (i believe) is that this niche is one where you autmatically roll from one topic into another one. Like when you start searching for the a specific symptom of a disease, you eventually end up on a page with the full discription of the disease and other similar diseases.
    And also the adwords competition on each and every one of these keywords is so damn high that it won't be a problem to get very relevant text links.

    I already made a thread here on BHW to get some feedback on my SEO strategy. This is what it basically will look like..
    1th tier: web2.0 blogs with 3 - 4 high quality unique articles (manually created of course). Maybe also some social bookmarks but I doubt that will even be neccessary.
    2th tier: create an article with WAC and use it for contextual links which i will create with GSA SER (articles, social networks, web2.0, directories and bookmark platforms). These are pointing to the web2.0's from the 1th tier.

    If I'm not ranking top 3 by than I'll order an additional scrapebox blast for my 2th tier. Advice or suggestions are welcome ;)

    Edit; forgot to ask, would using rewritten articles (copyscape passed) on the web2.0 be good enough?
     
    Last edited: Oct 21, 2012
  8. R0meo

    R0meo Senior Member

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    well, for me content is still a king. i publish 3-8 high quality articles every daily targeting a whole bunch of kw. With a huge authority website with hundreds of articles i end up getting additional traffic from keywords i have never thought off.
     
  9. janist

    janist Jr. VIP Jr. VIP Premium Member

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    A 50 ELM KW with an insane ROI (most of the timeyou gotta work with networks and/or lead gen) and conversion rate might be better than a 40.000 ELM KW with a shitty conversion rate and no monetization options besides CPC shit. Also: Test your shit with PPC if you're not sure.
     
  10. albaniax

    albaniax Elite Member

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    Read the book from Chris Anderson - The Long Tail. This says it all.

    Conclusion is, the most money is in the long-tail, not in the big keywords.:
    6a00d8341bfb6353ef0120a59790e7970b.png

    In order to rank for various long-tail keywords, you need to have a authority site.
    Which means, write a lot of long-tail articles, and get authority links pointing to your site: Domain Authority 50+

    Of course, without making any mistake like to many exact-match keywords. You need to use as many unique anchors, as possible.

    In order to get these authority links you either have to have lot's of money, or you have to be very creative to get them naturally.
     
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    Last edited: Oct 21, 2012
  11. GiorgioB

    GiorgioB Supreme Member

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    Sounds good.. I recognize myself in wikipedia there... sometimes I look for something related to my work and end up reading about totally random other stuff just from clicking on their internal links. I think you can go for the long tail, as long as you target very specific low comp keywords. Since they are very low comp, you don't need to worry too much about optimizing / building links to each page, just try and get your domain authority up and possibly your direct traffic.
     
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  12. Bestbuyfoam

    Bestbuyfoam Jr. VIP Jr. VIP Premium Member

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    Subscribed!!! I am going to keep an eye on your thread I love these case studies...

    Good luck and keep us updated because I have a ecommerce site...
     
  13. tedchang8592

    tedchang8592 Regular Member

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    @ my ecommerce site, 80% orders were converted by long tail keywords
     
  14. SlappinDaBees

    SlappinDaBees Regular Member

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    Will do.. I'm writing all the content right now and will start doing some SEO in a couple of days. I'm also gonna include some general articles that probably don't have any chance on ranking because of the insane competition but I don't want google to know that I'm only targetting long tails. Everything with more than 200-300 searches a month is on my list!
     
  15. Scritty

    Scritty Elite Member Premium Member

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    Without a doubt worth it.
    The general rule follows that;
    The more specific the phrase, the more interested the viewer
    and if it's commercial
    The more interested the viewer, the more likely the sale.

    Many cases where 500 long tail hits a month is a lot more commercial than 5000 "on the nose" product or service word hits. (less "window shoppers")

    Scritty
     
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  16. Seadragon

    Seadragon Regular Member

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    Bang on the money here.
     
  17. madoctopus

    madoctopus Supreme Member

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    had keywords with 1000 searches/month make zero sales because ti is info not buying keyword.
    had keywords with 20 searches/month make 90% sales

    i have sites autogenerated, targeting tens of thousands keywords

    not only some convert better but they are much easier to rank and u can do it full black hat with cloacked content and stuff like that becuse nobody manually checks those keywords
     
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  18. julia adam

    julia adam Jr. VIP Jr. VIP Premium Member

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    i would say it is totally worth it, only if you do not invest a huge amount!
     
  19. SlappinDaBees

    SlappinDaBees Regular Member

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    I already have the tools for my strategy so there are no costs other than article rewrites ($2 each), proxies, captchas from DeathByCaptcha and a WAC subscription. And maybe some social signals from Drip Revolution. All in all I think I need to spend around $100 to see whether it would be profitable or not. If not, well at least I can say I tried it and the experience is worth even more so you won't hear me whine about it :)
     
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  20. dbyrn

    dbyrn Power Member

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    Very good idea if you can manage to build so many keyword at once. You can become immune to short term google dance - there are always some keywords which bring traffic. And do the maths - will building some money keywords be profitable?

    Good luck!
    D.