I'm getting a little mixed up regarding this offline SEO blueprint. I have a bunch of exact match citytrade.com domains that are starting to rank. At first I thought the business model was to rank the exact match domain and rent the advertising space. But after reading around seems like people are offering to rank the clients website. I have ranked many exact match domains but haven't really tried anything else. How would you go about ranking a clients site for chosen keywords in this example: Client is a dentist and has a domain name that does not contain any keywords. - BobsTeethService.com and wants to rank for keyword "city dentist". Do you just start building links with "city dentist" anchors pointing to the homepage? Or do you need to create an article section on his site and upload keyword rich articles targeting "city dentist" and backlink the articles?