Hello SEO experts, As an intern, I have the following problem: The www'dot'scriptiemaster'dot'nl homepage ranks 4th place with the keyword ?scriptiebegeleiding?(meaning: thesis tutoring) in google'dot'nl. The top 3 Google results do not rank with their homepages, but with their subpages ?/scriptiebegeleiding?. The website has also a subpage like that but it does not rank high enough. Despite a higher on-page optimization score, more backlinks to the page and more social signals according to Rank Tracker , scriptiemaster'dot'nl only ranks 4th place. Do you think that the lack of the keyword in the URL is the main cause? Would you let the sub-page rank on the keyword ?scriptiebegeleiding? instead of the home page? If so, how would you do it and what are the risks in rank drops? Extra information: - The focus keyword 'scriptiebegeleiding' is currently set for both the homepage as the subpage. - It is a Wordpress website with Yoast plugin - The old website (www'dot'scriptiemaster'dot'nl/scriptiebegeleiding-rotterdam ranked first on the keyword "scriptiebegeleiding? but is was redirected to the new site (www'dot'scriptiemaster'dot'nl) I'm curious about your insights. Please let me know if there are any questions. Thanks a lot in advance!