Ranking ahead of the official product's site

Discussion in 'White Hat SEO' started by JasonG, Nov 13, 2009.

  1. JasonG

    JasonG Regular Member

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    So, you know that feeling you get when you think you just stumbled across gold by chance - that giddy excited feeling? well, I have it, but I do have some bumps I need to figure out... maybe someone here knows the answer before I work my ass off on this campaign...

    I am going to do some basic product review type of sites on products that have a ton of searches/month but minuscule competition (the moment I found this is when I got that giddy feeling haha) HOWEVER... the only main bump or competition I do have is the products website itself... is it possible to outrank the products site even if the products name is their full domain name?

    i.e. if Craftsman ONLY made 1 screwdriver, and their website was craftsmanscrewdriver.com and they were in pos 1 in the big G, with little to no competition, could I outrank them?

    I know people say don't waste your time on competing with "authority sites" but, the products I am promoting are not really "mainstream" it isn't like gigantic electronic companies or anything... so I don't know if I should consider the products own site to be an "authority site"...

    pass me some BHW wisdom, and thanks will be given to worthy responses!
     
  2. El-Plaga

    El-Plaga Regular Member

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    It is highly possible if you know what you are doing. Since its the main product site don't mean a thing. You can outrank them just as you can any other site.

    Hit me up if you have any questions or anything
     
  3. magpie2419

    magpie2419 Regular Member

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    It depends on the product website if they have little or no competition and are already No 1 in Google that may be to your advantage, They may not have optimised the site well or have a lot of backlinks. You need to run your keywords through Market Samuri or somthing like it to see how difficult it will be. If it is as you describe I have a feeling it should be doable.
     
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  4. JasonG

    JasonG Regular Member

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    right on, thanks for the advise guys, I will get to work and see what kind of business I can drum up.
     
  5. farking

    farking Newbie

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    it depends on how much seo they're doing. yes, having the domain name of the keyword, and being the actual authority site is a huge advantage. if they're properly taking care of their SEO, it's going to be extremely difficult. if they're not, then you got a shot.
     
  6. LadyHye

    LadyHye Registered Member

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    Some of those business websites say you can't outrank them or you'll get ban. They purposely tell you not to compete like that.
     
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  7. JasonG

    JasonG Regular Member

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    Interesting... I will have to look into that, thanks for the heads up on that.