So, you know that feeling you get when you think you just stumbled across gold by chance - that giddy excited feeling? well, I have it, but I do have some bumps I need to figure out... maybe someone here knows the answer before I work my ass off on this campaign... I am going to do some basic product review type of sites on products that have a ton of searches/month but minuscule competition (the moment I found this is when I got that giddy feeling haha) HOWEVER... the only main bump or competition I do have is the products website itself... is it possible to outrank the products site even if the products name is their full domain name? i.e. if Craftsman ONLY made 1 screwdriver, and their website was craftsmanscrewdriver.com and they were in pos 1 in the big G, with little to no competition, could I outrank them? I know people say don't waste your time on competing with "authority sites" but, the products I am promoting are not really "mainstream" it isn't like gigantic electronic companies or anything... so I don't know if I should consider the products own site to be an "authority site"... pass me some BHW wisdom, and thanks will be given to worthy responses!