Ranking across markets

Hi. I want to rank a website for various terms but what is different about this website’s content is that the website is intended to target multinational private market as well as government contracts. I have never done any SEO or content management for this scenario. So for example if website is about inventory management software, I want it to appear on G if someone searches for “inventory management software for SME” as well as “inventory management system for XYZ municipal” in US. Assuming inventory is called stock in UK so the above terms would “stock management software for SME” and “stock management system for XYZ municipal” for google.co.uk. I am not sure what would be the best way to go about it. Are separate websites more suited for this kind of scenario? Or simply create say 4 pages and then try to rank separately for each phrase, perhaps even hide them from the main menu as well. Thank you.

Hi, to rank a website targeting both multinational private markets and government contracts, focus on creating high-quality, authoritative content tailored to each audience segment. Use SEO best practices, including keyword research to identify terms relevant to both sectors. Create separate sections or pages for each target audience, ensuring content relevance and clarity. Optimize for local search if targeting specific regions, and consider multilingual SEO if dealing with multiple countries. Building a strong backlink profile and maintaining a technically sound website are also key.

To effectively target both private markets and government contracts worldwide, create separate pages optimized for each audience and location, focus on relevant content and keywords for better visibility in SERP.