Ranking a .US domain

Which TLD?

The domains you choose should either end in ".com", ".net" or ".org". Each of those three extensions at the end of the domain name is known as a TLD (Top Level Domain).

Try first to get the ".com", then the ".net" and then if both of the former are unavailable, then go for the ".org". If your niche is exclusive to only one specific country, say the United kingdom, then by all means start with the TLD for that country. In the case of the United Kingdom for example, you would start with "co.uk", for Canada you would start with ".ca", Australia would be ".au", etc. I think you get the picture.

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Do not use ".biz" extension! My testing shows that domains with the .BIZ extension get indexed normally on Google and Yahoo (now using Bing results). However they may take a lot longer to be indexed on MSN (or Bing). I tested 120 domains with an equal amount of .COM, .NET, .BIZ and .ORG extensions. After 6 months, all of the .COM, .NET and .ORG domains were indexed in the three major search engines. However only 4 of the 30 .BIZ domains were indexed on the MSN search engine. So if you want to get indexed quickly on MSN (probably Bing too).

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I know some of you will be asking, hey Bertil, what about the cheap ".info" TLD? The short answer is no, avoid it if you can. This is not necessarily because your site might not get ranked because of using the .INFO extension, but the reason is because of perceived value of the domain. Remember that these AdSense sites you will be building are also assets that can be sold to the marketplace at a premium. Use a TLD with a low perceived value is only going to reduce the value of your website assets.

Imagine trying to sell your expensive 8 bedroom mansion that has a heated swimming pool and marble floors but is located in a rat infested slum where all your neighbors are crack dealers and pimps. This is the problem with using the ".info" TLD.

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Any good entrepreneur will have an exit strategy. You should not try to be the exception. The exit strategy for your AdSense sites should be to sell them off if you wish to. But some buyers of websites will pay more for websites with .COM extensions than those with .INFO extensions. Naturally you would want to get the best price for your assets.

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phpbuilt said:

There's a guy that I really respect in the business, one of the few WSO's I ever thought was valuable. That's the fatcat blueprint.

The guy has been tinkering with money making sites and adsense from the very beginning. He's scripted up, gotten mass banned, learned from mistakes and current SEO trends, shifted and molded his strategies through the years, always keeping current with what currently is working for getting ranked.

Here are some quotes from his WSO ... highly recommended reading ...



On a very limited scale (I have less than 100 domains), I notice that EMD is effective on .NET, .ORG and .COM (without dashes) ... very ineffective on .US and .INFO. and .NET/.ORG/.COM that have dashes, ineffective on .NET/.ORG/.COM that have EMD + some extension (like buyEMD, EMDshop, etc). It's that EMD bonus that gets easily ranked for the exact keyword combo in the domain.

The EMD bonus I'm talking about is what makes a site rise to the teens on a medium difficulty keyword without even backlinking ... EMD without dashes or additional words added to it seem to get a slight boost over other combinations in my opinion.

My preference (on a microniche site) is EMD .COM/.NET/.ORG, then if I can't get those I pick a quirky brandable .COM which may have a partial keyword in the domain. For instance, if I wanted a domain for a dog training site, I if "dogtraining.com/.net/.org" was taken, I would consider a name like "dogsmart.com" ... partial keyword, memorable and brandable name. I'd prefer that over "bestdogtraining.com".

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Corrupt said:

If you don't mind me asking, what WSO was that?

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phpbuilt said:

There's a guy that I really respect in the business, one of the few WSO's I ever thought was valuable. That's the fatcat blueprint.

Click to expand...

Corrupt said:

If you don't mind me asking, what WSO was that?

Click to expand...