I am launching a new business and was wondering has anyone had success ranking a new tld with SEO? I have: my main keyword . rentals and a more obscure abbreviated version of the keyword with .com Ideally, I would like to use the new TLD as it looks better and essentially tells the user what we do. Due to the competition of the niche, its pretty impossible to get a .com like that. How difficult is it to rank one of these new domains? Any input is appreciated.