So I managed to snatch a facebook url that is exact match for a keyword I'm trying to rank a site for. It has a PA of 50, and DA of 100 of course. Is there any way I can use this to benefit SEO on my money site, even though all the FB links are nofollow? Or do I just have to focus on ranking the facebook page, and using it to drive traffic to my site (through the posts)? Just any feedback on potentially doing link building on the page to increase its PA and rank would be nice.