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Ranking a business without a physical local presence

Discussion in 'Local SEO' started by sraydar, Dec 23, 2014.

  1. sraydar

    sraydar Newbie

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    Is it possible to rank a business with no physical storefront or address in different local markets?
    I've dug through a few threads but was unable to find a direct answer.

    Example: A plumber or web-designer that works locally in different cities. Neither type of business
    will have a physical address in each and every city they may serve. I've seen some companies rank by having separate
    websites with different URL's for each city they serve. I've read in a few other threads that this strategy is messy and detrimental
    to a business in the long run. They don't show up in Google maps but they do rank high in the organic results.

    Is it possible to rank in different local markets without using that tactic?
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Where do they get their mail? Where do they pick up the phone? That's their address ;)
     
  3. sraydar

    sraydar Newbie

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    Freelancers and people who work from home generally have cell phones and P.O. Boxes.
     
  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Isn't there a single place where a friend can pick up the phone and receive a PIN via mail and say "yeah this is where Joe the Plumber works please confirm him?"
     
  5. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    Not sure I comprehend your question fully, but a web designer and plumber would designate "service area"(choose the I deliver goods and service to my customers) if they want to show up on the 7 pack. Here you can specify within how many miles radius of the business you serve.
     
  6. IotaInsanity

    IotaInsanity Junior Member

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    im not sure how a person can run a legal business and not have a business address
     
  7. sraydar

    sraydar Newbie

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    I'll try to clarify what I mean.
    I'm not trying to get into the local 7 pack results, I'm trying to rank for local terms.
    For example, a housekeeper might have a site that targets the keyword "housekeeping Los Angeles"
    They might also want to rank in a place they have no physical location in, like "housekeeping Sacramento"

    Google uses geo-location for local organic results (not the 7 pack or map results or whatever other names it has.)
    So if a customer in Los Angeles types in "plumber" it would show local business in the organic listings too.
    I've seen some businesses have websites such as (Won't let me write anything that looks like a URL.)
    housekeeper / Sacramento or a subdomain like Sacramento housekeeper or
    even just have a completely different site that mirrors their main site.
    in order to rank for city plus a keyword.

    A plumber may not be the best example, but hopefully I've clarified everything.

    You can run a business and not have a storefront or list a physical address for customers.
    Physical addresses are used for tax documents, licenses, etc. For example, a stock broker might have a business
    but doesn't have clients come to his home office. Someone might own a cleaning company and not have their home address listed publicly since they work on-site.
     
  8. avalon1981

    avalon1981 Regular Member

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    It is really possible, more over - local (physical) presence is not so important. You just rank your site like others - to the machine it doesn't matter if you are "growing plants" or "sewing pants"