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Ranking a Brand New Site

Discussion in 'White Hat SEO' started by SMMJedi, Jan 9, 2017.

  1. SMMJedi

    SMMJedi Jr. VIP Jr. VIP

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    Hi Blackhatters,

    Newbie here and I am wondering if you could advise me on ranking a brand new site.

    Other than the standard methods of SEO for a Wordpress site (mine offers digital services); What other methods should I be using to get up the rankings on Google?

    I registered 2 new domains back in December 2016 so they are fresh and never been registered before. I have optimised on-site with Wordpress Plugins like Yoast SEO, a W3 Cache Plugin and Smush. (page speed / meta descriptions / keywords / h1,h2,h3...) Score roughly 80/100 on page analysis and 100% on GTMetrix.

    The site is not a blog. I won't be writing new content or articles for favourable niche keywords (which everyone seems to be doing) so am I left with just backlinks? The more backlinks with anchor text the better? The caveat being that the backlinks should at least be on high-ranking domains (DA / PA)?

    I'd be interested to hear back from you as I start my journey down this path and with BHW :D

    Osworth's Glossary - I'm on a journey to learning so I will try to explain my terms as if the reader doesn't know what the acronyms are. You have no idea how long it took me to work out what IM stood for!!!
    • SEO - Search Engine Optimisation
    • DA - Domain Authority
    • PA - Page Authority
    • PR - Page Ranking
    • IM - Internet Marketing
     
  2. Shree

    Shree Jr. VIP Jr. VIP

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    New sites can take a while to rank.

    The keywords you are targeting matter a lot. And these days, Google expects to see a lot of high quality content on a site - more the merrier.

    >> I won't be writing new content or articles for favourable niche keywords

    So you are trying to rank a one page site? That would be really hard - unless you have the budget to get some really powerful backlinks.

    Relevance is very important to rank - and one way to establish relevance is to have several high quality articles on the same topic - and interlink them intelligently.

    What content do you have on your site now?
     
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  3. SMMJedi

    SMMJedi Jr. VIP Jr. VIP

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    Interesting view-point and one that is not dissimilar to some of the tutorials I have watched, read and gone over with regard to SEO. They always had this idea that I was going to continually add new content to my website as if it were a blog... What happened to online stores and just sort of... being there?! :D

    When a user goes to one of the 2 sites I am running they will find the following on the landing page:
    • What we do
    • How we do it
    • Pricing Tables
    • Contact Form
    The menu at the top consists of links to other pages. These include the pricing tables, FAQ, testimonials, contact form, shop (product list) and the checkout. Also incorporated on the page is a Mailchimp sign up form for discounts.

    I basically implemented a WooCommerce site to allow people to order through Paypal easily.

    Is the suggestion then that I add a blog to the site that contains well copy-writed, interlinked intelligently content that is pertinent to my site? Does you suggest that if I don't do this then Backlinks are literally the last thing I can do to raise the sites profile?

    Thanks for the response Shree!
     
  4. patriotnews

    patriotnews Senior Member

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    A user guide blog would be good.

    Offline I run a consulting business, highly specialized stuff, that is basically a 3 page site(homepage, sales page, contact me). I added a blog that talks about how to do my job(like if you don't want to hire me, where to learn all the stuff and what all you need to do for government compliance basics, all the nasty stuff), I also post customer interviews(good backlinks), and recently started posting case studies on old jobs(with all customer identifying information scrubbed), I get more visits toy blog page, but since instituting the blog, my contact rate(and close rate) have increased dramatically. I only post about once a month, but usually around 2,000-5,000 word articles.
    Would something like that work for your site to help?
     
  5. fastlinks

    fastlinks BANNED BANNED

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    make a lot of pages/post targeting very longtail keyword that no one compete.

    when you have many pages rank #1 for these long keywords and some people click it, you slowly get authority
     
  6. Shree

    Shree Jr. VIP Jr. VIP

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    There's nothing wrong with having one page sites. Many offline businesses still have one page sites - and do quite well.

    They get their traffic from other sources - email marketing, offline marketing, PPC and social media marketing.

    As long as you have other sources of traffic that converts well, you do not need to care much about keywords, site structure, and the like.

    But if you are looking for free traffic from search engines then you will want to design your site in a way Google likes.


     
  7. SMMJedi

    SMMJedi Jr. VIP Jr. VIP

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    Thanks for all the comments. I will take a look at running a blog. I know one of my competitors does it.