I am ranked 6th for a keyword. And need to be 4th ( above the fold. ) Domain age 4 years PR - 4 Back links - 5200 BLP 5300 BLD DMZ - NO - God I have tried Yahoo - NO - Head - NO Title - Yes URL - NO Description - Yes EDU GOV - 4 My competitors all have the keyword in their title. I have acheived this rank organically and via your help. What of the above would be the most important thing to focus on to make any kind of impact? Worth shelling out for the Yahoo directory for example? Why oh why does DMOZ have to be such a crock of unhelpful shit.