I have 3 websites ranking in the same niche for the same keywords. ( Content is written in a unique way though ). Website 1 - 1 year old #70 Website 2 - 4 months old #15 Website 3 is a new website which is a EMD ( I managed to buy it ) - 2 days old #N/A Should I create redirects from websites 1 and 2? Currently I have a homepage link from website 1 ranking#70 to my new website. All of these websites are on the same hosting plan( Do these have the same IP?) , so i'm assuming google can tell they are owned by the same person ( I want some feedback on this)? They are also connected via the same google account (GA and GWT). Should I create 301 redirects instead of homepage links? Website 2 used to rank #4 but now dropped to#15 ( I don't know what caused it - it dropped suddenly, I assumed it was because I changed my wordpress theme).