What's this guys deal? He has a greased back quiff/coif and does some shiteboard friday thing, and seems to be invited to all these conferences and stuff. On twitter he bum licks that tool Matt Cutts. He talks about shitty white hat stuff like 'link bait' and 'content signals' and social signals, like fucking Google is some AI. Some of that shit works (a bit) but is pointless in competitive niches like weight loss. He is always 'outing' sites that rank for whatever political reason. I kind of want to grab his quiff head and stick it hard in a massive bowl of jelly. Thoughts?