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R.I.P MFA - Right From the Cunts Mouth - Matt Cunt that is :D

Discussion in 'BlackHat Lounge' started by IamNRE, Jan 24, 2012.

  1. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    http://googlewebmastercentral.blogspot.com/2012/01/page-layout-algorithm-improvement.html

    In our ongoing effort to help you find more high-quality websites in search results, today we?re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

    As we?ve mentioned previously, we?ve heard complaints from users that if they click on a result and it?s difficult to find the actual content, they aren?t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don?t have much content ?above-the-fold? can be affected by this change. If you click on a website and the part of the website you see first either doesn?t have a lot of visible content above-the-fold or dedicates a large fraction of the site?s initial screen real estate to ads, that?s not a very good user experience. Such sites may not rank as highly going forward.

    We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.

    This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly. You can use our Browser Size tool, among many others, to see how your website would look under different screen resolutions.

    If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

    Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus on specific algorithm tweaks. This change is just one of the over 500 improvements we expect to roll out to search this year. As always, please post your feedback and questions in our Webmaster Help forum.
     
  2. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    not to be the bearer of bad news but this has been posted 4 times already
     
  3. Virus1

    Virus1 Supreme Member

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    I was already doing this.

    I make my sites enjoyable to the visitor.
    It lowers my bounce rate tremendously.
     
  4. Frankie4Fingers

    Frankie4Fingers Power Member

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    I'm pretty sure that according to Matt Cutts, MFA sites should have already been dead like 4-5 years ago.
     
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  5. OldSalt

    OldSalt Moderator Staff Member Moderator Jr. VIP Premium Member

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    Honestly, making a site with too many ads on it doesn't seem like it would be good to maximizing income. When I arrive at a site where it's more ads then content or the content is absolutely crappy, I either close the page or hit the back button. Now when I'm on a page where someone actually delivered the info I was looking for, I toss them a 'thank you click' and actually go to the other site and visit it for a minute or so.

    So... MFAs done right are still fine... MFAs that are crappy... well... do the math.
     
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  6. Thub15

    Thub15 Regular Member

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    I think you're the only one that gives a thank you click. The rest of these people rampage throught my pages without so much as that. Thanks for being nice!
     
  7. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    Any site that has too many ads above the fold will be penalized, whether its MFA or not.

    I'm not aware of any MFA themes that attempt to make everything above-the-fold as advertisements ... it's far better to stick the ads within your content so people are more likely to see it as content or read it.
     
  8. blackfairy

    blackfairy Regular Member

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    Now what exactly is a "normal or exessive degree of ads"? I bet if you ask 100 different people, you will receive 100 different opinions about it.
    I believe he uses those squishy phrases on purpose to confuse people.
     
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  9. Gudrulea

    Gudrulea BANNED BANNED

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    Yea? And why to build MFA websites with 3 ads above the title?!

    We need to learn how to build HIGH QUALITY websites: nice and good structured template, useful articles, ads with "Advertisment" above them, good page speed etc.

    Don't rape the visitor, this will go you to nowhere.
    ---
    i'm talking in general, not reffering to OP
     
  10. zmoney

    zmoney Senior Member

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    Old news for me, but thanks for posting, many may have not seen it. I've started the change about 6 months ago in preparation. But yeah, I agree it's not just MFA.

    But really, anyone who is into SERIOUS BH spam, which I don't really see talked about here will just roll their eyes at this ;)
     
    Last edited: Jan 25, 2012
  11. teeniegenie

    teeniegenie Supreme Member

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    I'm not sure whether to believe this claim or not. I'd love to know how they came up with that number...