Alright, as much as I want to get better with Adwords so I can run some good campaigns, I can't seem to crack the secret to getting a high QS! For example I fully optimized a page for a keyword as a test. Here is what I did: THE PAGE: The Domain contained the keyword The longtail page contained the keyword The Title In H1 Tags contained the keyword Bolded the keyword in a few paragraphs Italicized the keyword in a few paragraphs A picture with the name as the keyword was in the page The alt text of the picture contained the keyword Meta Tags and Descriptions contained the keyword THE AD: The Link Started with the keyword. The Second line had the keyword in the middle of the sentence. The Third line ended with the keyword. The display link had the keyword. What more can I possible do? How can a page so clearly related to that word score so friggin low. Sorry for the venting I just don't understand what the hell is up with this QS Bull What was the final quility score for this? THREE out of TEN. Seriously WTF. Any advice would be much appreciated.