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Quility Score Pisses Me Off!!!!!!11ONEone

Discussion in 'Adwords' started by Erik, Mar 10, 2009.

  1. Erik

    Erik Regular Member

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    Occupation:
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    Alright, as much as I want to get better with Adwords so I can run some good campaigns, I can't seem to crack the secret to getting a high QS!

    For example I fully optimized a page for a keyword as a test. Here is what I did:

    THE PAGE:

    The Domain contained the keyword
    The longtail page contained the keyword
    The Title In H1 Tags contained the keyword
    Bolded the keyword in a few paragraphs
    Italicized the keyword in a few paragraphs
    A picture with the name as the keyword was in the page
    The alt text of the picture contained the keyword
    Meta Tags and Descriptions contained the keyword

    THE AD:
    The Link Started with the keyword.
    The Second line had the keyword in the middle of the sentence.
    The Third line ended with the keyword.
    The display link had the keyword.

    What more can I possible do? How can a page so clearly related to that word score so friggin low.

    Sorry for the venting I just don't understand what the hell is up with this QS Bull




    What was the final quility score for this? THREE out of TEN. Seriously WTF.

    Any advice would be much appreciated.
     
  2. Barbacamanitu

    Barbacamanitu Jr. VIP Jr. VIP Premium Member

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    Try to get the keyword density of the landing page to like 5%.
     
  3. havokb8

    havokb8 Guest

    Theres really no easy answer, no matter what you do it will always be somewhat random what qs you get
     
  4. premiumsource

    premiumsource Senior Member

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    I had a few campaigns that started out with a very low quality score too (5 or 6) but my CTR was pretty high and therefore my quality score went to 8 or 9. So basically if you can get your CTR up, you will be fine.

    Also, your account might be in a poor standing. Basically what that means is that your historic CTR and QS weren't very good and therefore they are punishing you with a low QS when starting new campaigns.
     
    Last edited: Mar 14, 2009
  5. yellowbus

    yellowbus Junior Member

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    yea i too am having trouble with qs at the moment
    had a low ctr for a while and it got bumped right down
     
  6. justdude

    justdude Regular Member

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    if you have bad history on your account that nothing helps you. It's good to have domain indexed in google and never used with adwords. If google indexed this domain for your keywords, adwords gives oyu better qs. If domain contains keyword it doesn't matter much. Unique webpage content helps. If you are doing SEO optimization for google try do similar page for adwords, you will be surprised with effects ...
    and one more time if you have bad history on your account like low qs campaign etc. nothing helps you ...
     
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  7. geezer101

    geezer101 Junior Member

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    As others have said, your CTR has a HUGE influence on quality score, more than people think. Was watching a webinar from the Adwords team the other day, and they confirmed this. it looks like you've done everything you can on the page itself, but maybe look at split testing several ads and see what works best. Including the keyword in your ad obviously helps for a number of reasons, and it also bolds making it stand out more. But consider dropping one of these to make the ad look and read better. Use this site to help you test significance of the split test hxxp://loweryourbidprice.com/splittest/

    Good luck!
     
  8. capflam

    capflam Junior Member

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    Google doesn't deserve its good reputation. It's become a money angry company that manipulates results as they want in order to maximize profits. That's all I have to say. Additionally they have so many bugs that I can't count. But they don't care as people keep praising them and that there are so many advertisers and natural pages that the average user makes no diffrences.
     
  9. hade

    hade Registered Member

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    Get a 'Privacy policy', 'about us', 'contact us' etc.
    Also beef the site up with some other content.
     
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  10. xfactornos

    xfactornos Regular Member

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    Its not a huge part of it.. I have seen many peoples accounts with below .5 CTR and have Great QS's. So dont worry about your CTR. its more the landing page and the keywords.
     
  11. premiumsource

    premiumsource Senior Member

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    You are totally wrong. .5 might be considered a good CTR for some of the keywords but for most you need to get up there in order to keep your QS consistently at 7-8 or better.

    BOTTOM LINE, CTR SHOULD BE ONE OF YOUR MAIN CONCERNS.


     
  12. yellowbus

    yellowbus Junior Member

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    page rank is going to affect your CTR.
    low ctr = low qs
    try bumping up your CPC abit maybe?
     
  13. premiumsource

    premiumsource Senior Member

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    You didn't use the right terminology but you are absolutely right. Your ad position will directly correlate to your CTR in most cases.

     
  14. yellowbus

    yellowbus Junior Member

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    Still learning :)
     
  15. tekg0r

    tekg0r Junior Member

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    according to google, Bid price and CTR are the two most important factors in QS. It does appear that there is a high correlation between high ranking organic pages and high QS. Backlinks and page age would seem to be of some importance.
     
  16. andylob

    andylob Newbie

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    this might help you.

    Find a time of day when most clicks are coming in, and limit the ad impression time to those hours. That would increase your CTR and to Google CTR means profit.
     
  17. akmacorp

    akmacorp BANNED BANNED

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    try to put articles related to your keywords
    and some authority link within your landing pages.

    Hope it might helps.