The correct option and a quick option have, in principle, the same probability of success - 50/50. At the present time: technologies, fashion, design, and methods of promotion are rapidly changing, which may face a situation when, according to the correct algorithm, "long-term construction" is no longer needed by anyone. That's why it's best to get quick and profitable offers for acquiring new ideas. As for me: the main thing is to have a clear and real goal, and there will always be a tool to achieve it. Do you advertise on the Internet - quickly or correctly?