1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Quick Question for you Adwords Guys out there...

Discussion in 'Black Hat SEO' started by thepresident, Dec 12, 2008.

  1. thepresident

    thepresident Registered Member

    Joined:
    Oct 22, 2008
    Messages:
    76
    Likes Received:
    29
    Hey when you are using Adwords, and put your keyword in quotes, and brackets does that cover like "everything"? Still not exactly how to use it? So if I put my keywords as:

    money
    "money"
    [money]

    Would that cover searches for:

    money rip-off
    is money just fake
    what is money

    Hopefully someone can shed some light on this for me? Thanks
     
  2. senecapharm

    senecapharm Registered Member

    Joined:
    Oct 18, 2008
    Messages:
    89
    Likes Received:
    8
    I'm pretty sure that money and "money" would be the same if it's just one keyword. [money] is an exact search, so anybody who just types in money into G00gle will see your ad. Theres plenty of E-books out there on adwords that'll teach you the difference and how to use them.
     
  3. swinter84

    swinter84 Junior Member

    Joined:
    Nov 7, 2008
    Messages:
    153
    Likes Received:
    110
    all money kw's would be covered
     
  4. swinter84

    swinter84 Junior Member

    Joined:
    Nov 7, 2008
    Messages:
    153
    Likes Received:
    110
    I think...

    You're too short!
     
  5. asprind

    asprind Junior Member

    Joined:
    Sep 15, 2008
    Messages:
    108
    Likes Received:
    17
    Those are the so called 'keyword matching options'. Answer to your question is here:

    Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. For example, you ad might show on tennis shoe or tennis sneakers. Run a Search Query Performance Report to see what keyword variations trigger your ad.

    Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes" your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase. For example, your ad could appear for the query red tennis shoes but not for shoes for tennis, tennis shoe, or tennis sneakers. Phrase match is more targeted than broad match, but more flexible than exact match.

    Exact Match - If you surround your keywords in brackets - such as [tennis shoes] - your ad would be eligible to appear when a user searches for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad wouldn't show for the query red tennis shoes or tennis shoe. Exact match is the most targeted option. Although you won't receive as many impressions with exact match, you'll likely enjoy the most targeted clicks - users searching for your exact keyword typically want precisely what your business has to offer.

    Negative Keyword - If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your account contains lots of broad-matched keywords. It's a good idea to add any irrelevant keyword variations you see in a Search Query Performance Report or the Keyword Tool as a negative keyword. Learn more.
     
    • Thanks Thanks x 1
  6. thepresident

    thepresident Registered Member

    Joined:
    Oct 22, 2008
    Messages:
    76
    Likes Received:
    29
    So if I put....

    making money
    money

    Since it is a Broad Match simply putting the keyword money will cover the keyword making money. Is this correct? I am just making sure I got a good grasp on this.

    Also which books do you guys recommend?
     
  7. ukescuba

    ukescuba Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 24, 2008
    Messages:
    994
    Likes Received:
    634
    Occupation:
    Mobile Marketer & QR Code Junkie
    Location:
    San Antonio, TX
    Home Page:
    all the info is in Asprind's posts (thanks Asprind) - which is how google explains it...

    Hopefully the following clarifies your particular example...

    1) if you put just: money

    it would cover making money, but it would also cover everything else related to money also...

    2) if you put just: making money

    this would be considered a broad term and your ad would appear for

    making money

    as well as

    can making cookies lead to lots of money

    basically any search term including making and money in it will display your ad

    3) if you opt for: "making money"

    it would not appear for:

    can making cookies lead to lots of money

    since the words making and money are separated however you ad would appear for the following search term:

    im making money with cookies

    since making money are together, the first example ad would show for this also

    4) if you used: [making money] the ad would appear only if someone typed in:

    making money

    your previous three ads would also display since it contains the keywords and they are together...

    I personally prefer to go for keywords with the square brackets and in quotes to pre-qualify my visitor specifically for the key terms and phrases i want

    Hope that helped and didnt confuse you further...
     
    • Thanks Thanks x 2
    Last edited: Dec 14, 2008
  8. asprind

    asprind Junior Member

    Joined:
    Sep 15, 2008
    Messages:
    108
    Likes Received:
    17
    @ Ukescuba

    Dude!..where is my rep then?? LOL. j/k
     
    • Thanks Thanks x 1