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Quick question about authority site lay out

Discussion in 'White Hat SEO' started by cheekykent, Aug 13, 2014.

  1. cheekykent

    cheekykent Regular Member

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    I started noticing that some of the bigger players in my niche no longer have just a single page post of 1000 words or whatever, they will be broken down in 3 sections. For example if remedies, the first page will have 1-5 the next 6-10 and the last 11-15 with 4-5 images throughout the 3 parts. So my question is, is this article break down more advantageous in terms of SEO or what?
     
  2. SEO Power

    SEO Power Elite Member

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    Longer articles will rank better for more long tail keywords but will not necessarily rank higher for their main keyword. So publish 1000 words for your main page and publish other shorter articles for your inner pages instead of dividing 1000 words into several pieces.
     
  3. cheekykent

    cheekykent Regular Member

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    any other input?
     
  4. gary2

    gary2 Jr. VIP Jr. VIP Premium Member

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    ofciurse this plan will give better search results as this includes more keywords... you can try this sud be advantageous
     
  5. michaelr1988

    michaelr1988 Regular Member

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    Lowers bounce rate, increases user interaction and chance of ad clicks.
    I'm not sure how big an ranking benefit you can get from user metrics but I can see the advantage in getting clicks on adverts as each page can load a different ad to the previous page which may catch the users attention.
     
  6. Jodly

    Jodly Regular Member

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    An authority site (e.g. ask.com) can rank high on SERPs for keywords with high search volume with only a few sentences of content relevant to the keyword.

    The reason why some authority sites go the multiple page article route is because that allows them to get more views, ad impressions (perhaps even clicks?) out of the same traffic. And, of course, let's not forget that that kind of a thing is great to reduce bounce rate as well.
     
  7. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    Well organized sites get seo benefit over unorganized and single page websites.
     
  8. cheekykent

    cheekykent Regular Member

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    so if my site is cars.com and an article is about how to clean cars its better to have:
    cars.com/how-to/clean-cars.html
    cars.com/how-to/clean-cars.html/2
    cars.com/how-to/clean-cars.html/3

    rather than just
    cars.com/how-to/clean-cars.html

    with the same amount of words/images used?
     
  9. cheekykent

    cheekykent Regular Member

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    is my thinking correct? if so, how much impact does that sort of layout have compared to the 1 page?
     
  10. navinb

    navinb Junior Member

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    seopower pointed it out already, 1000-1500 word articles for your main page, supported by shorter 400-600 word articles for supporting pages will get you ranked better and faster. The longer articles also allow you to diversify and use your anchors judiciously. These look natural and not spammy if used properly and in context.
     
  11. Nick Flame

    Nick Flame Executive VIP Premium Member

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    1000 words are no longer considered greath content or long content. A lot of websites go for the 2000-3000 words article with great success.

    Even websites that separate their content into what looks like many pages through sliders or some others, java script coding, usually if you check their source code you will see in the html that all content is hosted on the same page. And that helps them rank better rather than 10 different snippets of content each on an individual page.
     
  12. SpookSEO

    SpookSEO Senior Member

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    I suggest that you work closely on your keyword density. Based on experience, too, it is better to put the longest articles, the 1000-word ones, on your primary page. Then, disseminate the rest of the shorter articles evenly and post them regularly. Above all, look at how organized your site will look after the distribution of articles.
     
  13. TheLinksLab

    TheLinksLab Registered Member

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    What he said. It lowers bounce rate.

    This tactic started to be used more and more after the Google Panda update.
     
  14. Advancing

    Advancing Newbie

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    This is very informative to me. The main reason I consider this interesting is because, the average reading level in the United States is about a 7th grade level. Plus, I would consider the attention span of the average person to be even worse than that. If we have a person with a 7th grade reading level, and that person forgets to take his/her adderall, what are the chances of them reading a 2000-3000 word article? If the chances are low, then the question is how important is the bounce rate?
     
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  15. Lalalaenhund

    Lalalaenhund Power Member

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    A lot of magazine type sites split up content just for the ad impressions. Goddamn slideshows...