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Quick Adblock question: are advertising paying for impressions that are never seen?

Discussion in 'BlackHat Lounge' started by seochris96, Feb 2, 2014.

  1. seochris96

    seochris96 Regular Member

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    If you're paying for CPM (cost per thousand impressions) and users are running Adblock, does each blocked ad count as a served impression?

    I've been trying to find the answer myself but the results are inconclusive. I intend to call a few networks tomorrow when they're open, but was curious if anyone here had any info on this.
     
  2. seochris96

    seochris96 Regular Member

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    Anyone have a clue on this? lol. This has been bugging me for a day now and I can't seem to find a straight answer.
     
  3. chipmunk951

    chipmunk951 Senior Member

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    They shouldn't, but it really depends on the technology of the ad server.

    In the long run, it shouldn't really matter, not a lot of the % of the population use adblock, and if they are, they aren't the type that will click on your ads anyways.

    I wouldn't worry about it, use your time to better your business instead ;)
     
  4. seochris96

    seochris96 Regular Member

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    Yeah, but while the population using it is low now, there's no saying how much that may grow in the future. If I'm paying for 30% of my ads that aren't technically even served, that can cause a huge difference in whether or not a campaign is profitable and/or it should be continued.

    However, if the program is blocking the script from even loading and I'm not being charged, that's all fine and dandy. I just need to know either way. It's not something I can just shrug my shoulders at.
     
  5. chipmunk951

    chipmunk951 Senior Member

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    It's not huge like 30%, but either way, just ask your traffic source.

    TBH, Don't spend your time worrying about it, while you do, other advertisers are constantly split testing to gain margins and becoming profitable. It's not something you can control.
     
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  6. IceHD

    IceHD Jr. VIP Jr. VIP Premium Member

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    This shouldn't be a worry for you, because let's face it adwords is the main money maker that google has, do you really think that those greedy bastard would throw away 30% of their money and lose more advertisers ? this will find a work around ad blocker very soon...
     
  7. seochris96

    seochris96 Regular Member

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    Google is currently paying Adblock Plus to allow ads through but the Google Extension Adblck just blocks everything. Obviously we can't control it right now but if we're paying for impressions that are never served we need to bitch to the ad networks whom we're paying that this needs to be addressed so that they're not just pocketing a lot of money for nothing. That, or obviously some sort of law needs to be passed which ensures the tech doesn't cost the advertiser an impression.
     
  8. seochris96

    seochris96 Regular Member

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    I got a reply from Sitescout about this. It's good news as far as I'm concerned.

    "Both Adblock and Adblock Plus prevent ad elements from being downloaded as a whole. Thus, an impression won't be counted as served. "