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[QUESTOIN] How do Copywriters Create that Red Text on Yellow Background in Copy?

Discussion in 'BlackHat Lounge' started by bashhunter, Apr 21, 2012.

  1. bashhunter

    bashhunter Regular Member

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    How do Copywriters Create that Red Text on Yellow Background in Copy?

    I see a lot of people are using it to sell WSO or clickbank product.

    Like this:

    Mark-Andrews-Design-Complete2.png

    Or this:
    Mark-Andrews-Design-Complete3.png

    Or this:
    Mark-Andrews-Design-Complete4.png

    Does it improve conversion?

    How do they make that text?
     
  2. dotcomdesigns

    dotcomdesigns Power Member

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    I'm sure one of the Photoshop experts will correct me if I'm wrong but it might be that they write the text in red and then use a highlighter over it. I use snagit to take screenshots and it allows you to write over your screenshot in many fonts and colours. It then has a highlight option which you drag over your text.

    If snagit can do it I'm sure Photoshop and the like can do it too.
     
  3. BigFatWallet

    BigFatWallet Power Member

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    Photoshop mate :)

    I don't know if that improves conversions or not, but it does actually make the vendor feel good about their sales page :rofl: AND draws the attention of the visitor to the overlaying text.


    Cheers
     
  4. crashdi

    crashdi Regular Member

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    photoshop man

    just use layer for the yellow highlighter
    than use text above that layer...
     
  5. bashhunter

    bashhunter Regular Member

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    At first I thought it was just the hightlight.

    But if you look closely at the edge of the hightlight.

    You will see that it looks like oil painting.
     
  6. BigFatWallet

    BigFatWallet Power Member

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    Here you go

    [​IMG]