I was not sure which section to put these but here goes: 1. I am noob at keyword research so bear with me. What is the relevance of the Advertiser competition when looking at "Google Adwords" for your niche ? 2. How do you choose when to use a sales page format with testimonials etc and when to use a simple blog like format with the most recent post being the sales pitch? mods: I have created a thread with same content in the blogging section not knowing the correct one to put my question in. Please excuse this one.