Disclaimer 1: Hi there, this thread is here on 'Adwords' section and not in Affiliates section because its mainly about Adwords itself. Disclaimer 2: I would like to get feedback from EXPERTS on Adowords and this topic, but if u have any good idea and u would like to share it here, fell free to do it. But please DONT add any BS post in here, so we can keep the good quality. Disclaimer 3: my english is not very good, i will do my best. Scenario: I was thinking about what can i promote on Adwords, and ive decided to offer an affiliate scheme to a local car delearship. So, i picked one, and i started disecting the car models he is offering right now. Ive discovered that there is some significant demand on the 'pickups' models he is selling at the moment in my country (using Google KW Tool), then ive checked where that demand is coming from using Google Insights for search, ive discovered that 95% is coming from my zone, so all good up to here. DATA: Heres the exact DATA ive collected after doing some in-depth kw research on those models of pickups. BTW, there are 3 models of those pickups that he is selling, so the kw research is based exactly on those ones. Ive collected 71 kw's, and then i made 2 groups: 1) Group 1: 41 kw's all those kws are EXTREMELY TARGETED. Search Count under EXACT MATCH (each number corresponds to a kw and is the avg searches monthly number under exact match): 1900,1300,1000,880,880,720,480,480,390,390,320,260,210,170,140,110, 91,91,91,73,73,73,73,73,73,58,58,46,46,36,28,28,28,22,16,16,16,16,12,12,12 Very Good OCI for all. 2) Group 2: 30 kw's. All of them are more generic on this micro niche (the pickups) They are generic, because people looking for this kw's dont mention exactly the specific model they are looking for (as they do in the frist group) and they can be searching for used cars for example. Good OCI for all So, then i made a NEGATIVE KW GROUP to append to both groups, but mainly to be used under the second group. NEGATIVE KW Group: 258 kw's, this will help me to really target my audience. Mainly all are in exact match. (keep reading we are closed to the point where i need ur feedback) SOOO... Then i made 11 groups under the Group 1, so i could start tihnking in term of 'themes' for my adgroups. Ive ordered the 41 kws under those sub groups Ive decided that i will make 3 landing pages, one for ONE model, another for the OTHER model, and the other one for the TWO models. Why? So i can target more specifically each kw and drive the traffic exactly to what they want to see Example: if a person is looking for the specific model A, he will see that model and nothing else and a form to submit his phone, email for the 'incentive' or special offer If a person looks for a generic term under those pickups, he will see the two models inside. OK. Ive decided to go after this and ONLY use the Group 1, because its much more targeted, if i get no impressions or clicks then i will start thinking about adding kws form the Group 2. Questions: 1) From the DATA u are SEEING, do u think it would be a better decition to charge a comission (%) on every sale? OR to charge per prospect? (phone call, email lead)? My conclusion was: i will charge a % per actual SALE at the first month and see how is coming along. and ive decided this becuase i THINK i will make more money with a % on a sale than selling the individual prospects What do u think?. 2) In the case i charge a % per sale, here comes my doubt...HOW would i know for sure they are making the sale from a prospect i bring into the table? on other words: how can i TRACK that sale? (I think he can always cheat on me). 3) General question: seeing the DATA...is this an opportunity?do u think I will bring sales? The landing pages will be extremely simple: Pic of the model, specs, and a form to the rigt to leave the email, phone, name, in order to OBTAIN the incentive, that would be a discount or something like that (have to talk with the owner) BIG THREAD, thanks for reading, now tell me im wrong and why?!!