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Questions about the structure of a silo on an e-commerce website

Discussion in 'White Hat SEO' started by robin222, May 23, 2020 at 7:18 AM.

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  1. robin222

    robin222 Regular Member

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    For e-commerce sites, is the silo structure: If I rank for a certain product category, such as: backpack. Then I need to write more than 10 articles about the backpack in the blog, and set up an internal link to the backpack product page in the article to improve the relevance.
    In other words, the silo structure means to improve the correlation.
     
  2. Naroha

    Naroha Elite Member

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    Whats the question?
     
  3. dandan594594

    dandan594594 Senior Member

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    Kind of... I wouldn't call that a silo, but standard internal linking. A silo is usually a pyramid of content supporting a target page from the ground up.

    So, 2 huge (tier 1) and highly detailed posts about backpacks linked to target page. Then 2 or 4 posts (tier 2) for sub niches linking to the 2 huge ones (tier 1), and yet another layer (tier 3) of posts answering questions about and linking to tier 2.
     
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  4. robin222

    robin222 Regular Member

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    Clear, thank you very much!
    Can the product category page of the e-commerce website also be operated in this way? Is the silo effect good?
    In addition, can I change the internal links of some posts now and point the internal links to some other blog posts?