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Questions about building an authority site.

Discussion in 'Black Hat SEO' started by Murdoch1337, Apr 15, 2012.

  1. Murdoch1337

    Murdoch1337 Jr. VIP Jr. VIP Premium Member

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    I've spent quite a bit of time developing micro niche websites and have been successful in doing it, however I have yet to achieve great results for a larger type of website.

    Say for example I wanted to build a website based on travel. Not one specific type of travel, but travel in general. It would be filled with hundreds of articles about travelling to different parts of the world. My question is how would I get those articles to rank. Traditionally with the microniche sites, I pick a couple keywords and then build a bunch of backlinks for those keywords to the homepage. Then before long, I'm on the first page for those keywords.

    However with a larger site, there could literally be tons of keywords and hundreds of web pages on the site that I would like to rank. I can't imagine that I would want to create backlinks to every single one of those pages with keywords that match the content of those pages, would I? That would cost thousands in SEO expenditures. If I just create a ton of backlinks to some of the pages and the homepage, would that combined with good content result in other pages ranking as well?

    Lets take for example a site like Wikipedia. It comes up on the first page for almost anything that you search for. Theres no way that there are tons of backlinks out there for every single page on wikipedia. There are obviously thousands if not millions to the site in general... but does that help all of the pages rank?
     
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  2. topdost

    topdost Regular Member

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    Very good question , This is something in my mind as well ..
     
  3. ActionTaker

    ActionTaker Power Member

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    It's called an authority site for a reason. You can't simply sit down and throw a few pages up and get it to rank like an authority site. It takes a lot of time and cash to achieve it.. It sounds like you expect it to be easy.
     
  4. Murdoch1337

    Murdoch1337 Jr. VIP Jr. VIP Premium Member

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    No, I don't expect it to be easy. I'm just wondering how its done. I'm not talking about a few pages, I'm talking about hundreds.
    For example, say I put together a quality site with about 500 quality informative pages. How would my backlinking strategy work? Would I just buy backlinks to the homepage with generic keywords, or would I get back links made for every single page on the website?
     
  5. ActionTaker

    ActionTaker Power Member

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    Both is what would make it look natural
     
  6. kshatriya

    kshatriya Regular Member

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    If you are an "authority" site, then you won't have to buy links. You would be the best travel website there is and you would have natural backlinking to your website from webpages within your niche and outside of it.

    The reason wikipedia is at the top of many search terms is that it has a lot of authority on a large number of topics which includes your KW. If you have better content then you would have more people naturally linking to your website and you won't have to resort to buying links.
     
  7. RuiGomes

    RuiGomes BANNED BANNED

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    Authority sites aren't born that way.
    You should start small, add a few pages on a few keywords and promote them. When they are ranking good enough, move on to a couple more pages, and rank them.

    This is how any authority site you see today started. They didn't start big, you must take small steps and eventually, you'll hit authority.
     
  8. graphox

    graphox Regular Member

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    Wikipedia actually gets a lot of backlinks to each page...

    And right now I'm spending about $10-$20 for SEO on each of my articles on my to-be authority. It's not very big, but I'm writing an article every 3 days, so maybe in 2-3 months it will become "semi-authority".
     
  9. amazonian raider

    amazonian raider Junior Member

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    Starting out, I think it is best for you to think of it as building a series of MNS in the same niche.... and on the same domain. That's basically what creating an authority site is. Treat each page as the equivalent of a MNS, backlink to it (and for each backlink run, I'd throw some links at the homepage too) just like you would a MNS to get that specific page ranking. Eventually your pages will start to rank easily as the domain gains authority and passes that authority to the inner pages. But you can't expect that to happen overnight no matter how much quality content your site has it still has to have the links to rank it. The authority has to come from somewhere. Instead of starting with 100s of articles, try starting with 10 articles in a tightly focused section of the niche (which can be a specific category on the site). Get those 10 articles ranking, build some links to the homepage too, get that initial phase to a point where it is profitable and at the same time build some authority on your site. Once you've got those 10 ranking, do another 10 and do the same thing. Before you know it you've got 100s of articles, you've got authority, and it is getting easier to rank your articles. Plus you didn't dump thousands of dollars on content and SEO right away, you were profitable the whole way.

    Obviously that strategy can be changed around a bit depending on just how much time/money you've got available for the project.
     
  10. Murdoch1337

    Murdoch1337 Jr. VIP Jr. VIP Premium Member

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    Hmm interesting. So you think it would be better to start small and basically do it as if I was making a bunch of little sites first. That might be a good idea.
     
  11. AR!ZONA

    AR!ZONA Regular Member

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    I wonder what type of linking the authorities get to each post? Seems like they would be mentioned in forums and blogs mostly. I'm American and think that most of my links should come from within my locality, but authorities may be getting links from other English speaking countries, so it may be okay to get a diversity in the link type. I think it would be advisable to go white hat on this, since so much effort is spent of the big sites.
     
  12. audioguy

    audioguy Power Member

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    Don't start a whole travel site. It is crazy the amount of work you have to go through. Unless you have 100 writers.

    Start with something smaller. A city, a state, whatever. You can always expand once you have cash flow.

    Articles are just one type of content. Travel sites need more. Maps, travel log, apps, and more.

    Regarding your question on authority site. Yes, if you want to rank for that keyword, you have to build links to every single page. But you can start with the lowest hanging fruit. Analytics and rank tracker will give you info about which few keywords to target first.

    And if you include LSI terms in your content, you will get long tail keywords.

    Before you become authority, you should promote and build links, but assuming content is good... then links would come naturally, albeit slowly at first.

    Also use internal links heavily. That is one BIG advantage of authority site. You can shoot a page up in ranking by linking to it internally with the right anchor text. That's how Amazon gain rankings with 0 page backlinks. Besides it is an authority, they are also referencing other pages with the "People who buy this also buy..." section.
     
  13. rippy

    rippy Regular Member

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    I have made similar thing with casino destinations, 1000 pages.
    Since its an old project, few years back, I just used scrapebox or xrumerx to blast 100 links to each page or something.
    Not too much, but still enough that all pages have some links.
    + I chose homepage and 4 more pages that were important to me and do massive high quality link building to 5 pages.

    Domain was at one point PR6.

    I never was really happy with the overall results.

    Had same issue, inner pages did not rank that well, only few ones that I picked up and worked on daily.
     
  14. Dawgtown

    Dawgtown Junior Member

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    One of my Amazon Niche Authority sites has been up since mid February and consists of around 60 pages at the moment. It is generating a decent amount of organic traffic as it is a somewhat seasonal niche. For my pages, they often outrank both Amazon and the manufacturer product pages for the same product due primarily to the backlink strategy and on-page SEO.

    My plan for the site is to develop another 150 - 200 pages of content to really dominate the niche. I also have plans to implement my own webstore and bypass any affiliate marketing once I gain momentum in the niche.

    This plan is too large for me to work on by myself as I have too many other projects going on so I have a plan that I will implement as I move forward so I can achieve my goal in a shorter period of time and at minimal cost. I plan to offer guest posting packages on my site that will also include reciprocal links to others in my niche. This, along with product testimonials for added content, and I will also be hosting a number of review writing contests for my site's registered subscribers. This is like getting the best of both worlds as I get free, quality content that I can use and interaction from my visitors.

    My recommendation for your travel site to grow quickly and encompass a broader reach in your particular niche would be to encourage more activity from your visitors. You would be looking for other 'authors' to write reviews on popular travel destinations and use this content on pages. Maybe host a contest...create an advertisement and get some affiliates to promote it or something.

    Biggest thing is to not fear being a small player in a big game but to carve out your own space. If competition is rough for your niche, then differentiate your product. Maybe turn it into a "Pinterest" like site where your visitors create a travel profile and post their own pics of exotic locales. Make it social, create interaction, offer discounts for travel and accommodations, find sponsors and advertisers willing to pay or even donate. Think bigger than your competitors and you will one day get there.

    Good luck with this project!
     
  15. nickt

    nickt Junior Member

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    Hey there OP, I've been running an authority site for 2 months now and I was wondering the same thing. Someone told me this. Rank your authority site like how you rank multiple niche sites. Target the low hanging fruit. I haven't had much success but it makes sense. But the most important thing for an authority site is to build 'authority' so try to add as much relevant and unique content as you can daily. Some people just rank on their content along with good on-site SEO and a good niche.