Hi all. I have a client who has just signed up to me this month. They are a cat vet based in a city. They are already in business, but moving building. They have never had a website before. Their website is due to go live in May. Local SEO is something im still learning, but I've found this guide which i'll be following: http://thesiteedge.com/local-seo-guide/ It seems very in depth and easy to follow. I have a time allowance of 2 working days a month on the client. My overarching plan is below - does this look right, would you change anything? Month 1: - Keyword Research. I think my keyword research would just be looking at terms such as: "Cat Vet <city>" "Cat Vet <district of city> - Revise and write any further content needed for service pages. The client has had a PR company write content for some of the service pages but not all. - Create & write content for a localised page on the clients site aka "Cat Vet <City>. The client wants to market towards 3 areas of the city, central, south east & south west. Would I just create 1 page for "Cat Vet <City> or multiple pages for each district (i would manually spin the content so each page was unique) Month 2: - Continue with the local page content and set pages live - Audit competitor citations for any listings found using the following operator: “Brand Name” “phone number” “address” -site:domain.tld - Compile a master list of citations *Note - I don't have access to any paid services such as white spark or bright local, but I could pay for them, that is why i have outlined the search operator method in month 1. Month 3: - Finalise my master citation target list from auditing competitor citations - Get developers to implement schema as per the guide i've linked to (section 3) - Create Google my business page and send off for the postcard verification so it arrives for the website going live - Create 10 web 2.0 properties containing 5 pages of unique content on each. Month 4 - Website Goes Live - Google My business page optimisation - Start submitting the business to the list of local citations i've compiled through month 2 & month 3 - Insert links into already published web 2.0 article to the client site - Advise the clients PR company to write & syndicate a press release about the companies new premises & website. Month 5 - - Continue citation building from the list i've compiled - Write a email template for the client to send to customers to get a g+ review or facebook review. Talk them through the reasoning for this and how to best target people with the email to get reviews - Insert links into already published web 2.0 article to the client site Month 6 - - Insert links into already published web 2.0 article to the client site - Purchase a white spark / bright local niche citation package The client has signed up for 6 months at 2 days time per month. Does the above look right, am I missing anything? If the client was to continue post 6 months what would activity look like? I would expect the following: -"general" seo link building, guest posts, niche directory submissions, press releases, tiered link building from web 2.0 properties or PBN, sponsoring local events/ charities, guest lecturing at local colleges/universities to acquire backlinks -continuing to build/buy citation submissions. -Writing blogs to publish on the client site Thanks in advance all.