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[Question] Substitute Content vs. New Post ?

Discussion in 'White Hat SEO' started by feelfreeto, Jul 20, 2017.

  1. feelfreeto

    feelfreeto Junior Member

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    On my MNS I already have a post (WP platform) ranking for a certain KW. The article was shitty and short so I decided to write a new one for the same KW. I saw in that case two options:

    1. Delete the text of that shitty article and insert the new one (=substitute content). In this case I am keeping the same URL and all the backlinks to it.

    2. Publish new article as a new separate post using the same KW in meta tags, then 301 redirect the old post to this one to pass the juice.

    I went with the second option, but now I am having doubts if it was the better one.

    What are your thoughts on this?
     
  2. MisterF

    MisterF Jr. VIP Jr. VIP

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    Why didn't you just replace the article and just keep the same keywords in the new article?
     
  3. feelfreeto

    feelfreeto Junior Member

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    The problem was URL. I use %%POST TITLE%% slug and the first article was totally different than the second one.

    If I just replaced the article, the URL wouldn't make any sense. And if I changed the permalink, I would have needed to do redirect anyway.

    What is the best way to go about it in your opinion?
     
  4. MisterF

    MisterF Jr. VIP Jr. VIP

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    To be honest without seeing your site, it's harder to comment, if you only have a handful of keywords ranking then the ranking is important.

    Personally I'd have rewritten the article to make it fit, espeically if the keyword was a good one.
     
  5. feelfreeto

    feelfreeto Junior Member

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    I will try to explain with an example using another niche.

    Let's take my niche is Used Cars and "Used Car" is the main KW of my MNS.

    So the first "shitty" article was about "5 reasons to buy a Used Car".

    I re-wrote the article and now it's "Used Car - The Ultimate Guide" where I go through various topics related to used car - how to buy, how to choose, tips, what to pay attention to, etc. I made sort of extensive article using "used car" as a KW.

    Now about the MNS structure.

    Indeed I have only like 9 posts on it. And "Used Car" is the main one with the highest traffic and competition. That is why I decided to update the content using that same KW and write such an extensive article of high volume.

    Then I have other KWs, long tail and with less traffic.


    That shitty article was ranking on a #12 in G, being quite short and shitty written. I am sure this new article will rank better since it is longer and better optimized.

    The main concern is 301 redirect. Will it transmit the juice to the new one?

    Also, how G will take having 2 articles trying to rank for the same KW, although one of them has 301 redirect to another one? Or shall I remove the KW from meta tags of the old article?

    These nuances are totally unclear to me.