All of this will have a/b split testing, I just want to know why to try first in order to see if I can start banging some higher % right away. What do you think will bring me greater profit... #1 A) Silver package for $47 and Gold package for $67 B) One package at $47 + $20 update for additional information #2 A) $67 package B) $47 + $20 activation fee #3 A) "Valued at $122.00, now $67 (save $55.00)" B) "Valued at $122.00, now $67 (save over 50%)" #4 A) $67 B) $6/month #5 A) Online Application B) Downloadable PC/Mac software Question #1 I read that you should always (among other things) give away something for free as a bonus that has a monitory value ("buy now, and get this $39 book for free"), where is the cut-off of how much away you can give? Because let's say I want a to give away a book, that has 12 chapters. I valued the book at $120... Should I give the book as a whole? Or Give 12 mini books? What if I have 24 chapters? What if I have 24 chapters? 4 software, etc? Where is the cut-off?