Question regarding web 2.0 sites

Scotland

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When im targetting a particular keyword, and i create a web2.0 site for that keyword, when i want to add more keywords that are similar, do i create more web 2,0 sites with different url's, or should i just keep the ones ive got, and add more pages to the existing ones??
 
Anyone have any thoughts on this?
 
Just add more pages.

Thanks very much, been waiting on a reply for ages. Can you tell me why exactly? Do i get more link juice from having a more established site with more content and is this worth more than individually created site?
 
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