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Question regarding nieche sites and "general" KW´s

Discussion in 'Black Hat SEO' started by Paulie W, Nov 12, 2013.

  1. Paulie W

    Paulie W Regular Member

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    I am starting to create nieche sites for Amazon products. I have already a few KW´s with 1k monthly local searches and low competition. The ones I found are general KW´s like "roller ball pens". My question is, whether there is a big difference regarding the conversion rate between bying KW´s ("best roller ball pens" or "roller ball pens guide") and these general KW´s.

    Also, how would you create the homepage for general KW´s? Would you rather focus on explaining what a roller ball pen is and why it´s better than other pens or would you directly focus on promoting products (for example a Top 5 guide)? I thought about doing both by starting with a Top 5 guide and below shortly describing what these pens are and their advantages.
     
  2. Porridge

    Porridge Registered Member

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    The difference is huge.

    You'll almost certainly get better results by focusing on promoting products but the only way you'll know is by testing. Try different versions and let the results speak for themselves.