Hey BHW, Lately I have been trying to rank my yt vids and site on Google and I am targetting some kinda tough keywords. But problem lies in that within Adwords, when I type my KW and select Broad Match, the KW gets sth like 300k searches, then on Phrase it gets like 40k and when on Exact it shows sth like 300. Ok, everything is fine. BUT, I am ranking for the query: "keyword" and not keyword !!! Why is it that ranking from a kw in quotes is different than a broad match search?! I mean, when I search my kw w/o quotes, I can't even see my site/vids on first 30 pages (i know it sucks) but when searching for the kw with quotes im on first page 3d for video and 4d for my site (kinda cool ). Any idea?