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Question on re-using expired domain

Discussion in 'White Hat SEO' started by ritafairclough, Jul 18, 2017.

  1. ritafairclough

    ritafairclough Regular Member

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    Hello,

    Hope someone can answer this.

    I have built a site on a strong expired domain, it has over 230 RD and in the same(ish) niche as the new site I have built.

    My question is: For links anchor text am I OK to go quite hard at exact match/partial match anchors considering that all of the aged links are brand/naked URLs?

    For example I could build 10 exact match anchors and the % would still be under 1% or would this still be too risky?

    Thanks.
     
  2. what_hat?

    what_hat? Jr. VIP Jr. VIP

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    I guess you built a money site on the expired domain, right? And you are talking about building new links to your money site, aren't you?

    If that's the case, you have to take into account both your onpage (how many times you mention your keyword in your content) and the anchor text of your incoming links. As a rule of thumb only use keywords in your anchor text in your strongest links. What you want to do (10 exact match, in your best links) sounds good, as long as you don't stuff your content with your keyword.

    @phpbuilt explained everything about kw density here: https://drive.google.com/file/d/0B7sLQdt-CDoEdk54Ry1DOTh3TTg/view
     
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  3. Nargil

    Nargil Jr. VIP Jr. VIP

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    Yes you can go harder on exact match, but still try to be careful. You can skip most of the anchor diversity processes that you would have to do with a fresh domain, but that doesn't mean you can't overoptimize your site. Slow and steady wins the race, but you can go faster in this particular case.
     
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  4. ritafairclough

    ritafairclough Regular Member

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    Wow that guide makes a lot of sense. Thanks for linking out to it :)

    Ok so my on page density is: (2100 word article).

    0.64% for main keyword.
    0.55% for secondary keyword.

    I have 3 new links built for each of the above on good guest posts, not spam fest. (exact and partial exact match)

    I'm not even showing in the top 100 but...some sub pages are showing up at around 70-90 positions.

    Is this usually a good sign? (The site is about a month old)

    Many thanks - love this forum :)
     
  5. MrPenguin

    MrPenguin Jr. VIP Jr. VIP

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    I would say that is okay to reuse the content. Once the old content is removed from Google and you publish it on your site, it will be completely unique to your domain. Instead of just copy and paste better rewrite it before publish on your blog which will be helpful to the readers.