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Question: keyword for product or blog topic?

Discussion in 'Blogging' started by Rock84, Feb 15, 2010.

  1. Rock84

    Rock84 Registered Member

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    I'm trying to research different ideas for starting a blog that I want to monetise and I'm unsure about when choosing a keyword or phrase to optimise on a blog/autoblog, should I be looking for one that is matched to a specific product or does this not matter?

    Lets just say I've got a blog about house music, and on this blog I have ads for Bose headphones or something, should I optimise my blog for the phrase 'house music' (the topic of the blog) or should I optimise it for 'headphones' or whatever the product is that is advertised on my site?

    I guess another way to put it is, should I start with a product in mind, then make a blog to suit it or should I start a blog and find products that would be relevant to that niche? Obviously the later would allow a broader choice of products to advertise, butthe question is, will the cnversion rate be as successful as a specific product? Obviouisly since I'm posting here I am trying to make money, not just make a blog.
     
  2. goodtimes

    goodtimes Power Member

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    ive had better conversion rates on sites that focus on a specific product. people searching for a specific product are already in "buying mode" so you will get better results. however, there are fewer people searching for a product so your traffic will be less.
     
  3. nufaman

    nufaman Elite Member

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    It all depends on what you want to do. Get traffic from people looking for house music? Or looking for headphone info?

    And of course, house music is a much broader keyword than bose headphones. It is easier to rank in smaller niches.
     
  4. Rock84

    Rock84 Registered Member

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    Hmm ok, so you can go either way on this. I guess I just opened up a can of worms.
    I get what you are saying about people in 'buying mode', that's what i was getting at.

    The examples I used we're just that, obviously 'house music' would be incredibly hard to break into, however, it would be far, far easier I'd imagine to create a blog with fresh content about 'house music' than a product like headphones. I don't have any experience with blogs and I've never really got to the point where I am ready to put one to work, however I am reasonably up to speed on the theory, I did attempt the 30 day challenge a couple of times (pre BHW) and found it impossible to find a microniche with market samurai that I could use (nothing I tried ever matched all the critera). I was always stumpted, and still am about how someone can come up with enough fresh content on such a specific product. If I was looking at creating a page about 'Bose headphones', I am at a complete loss about how I would write pages and pages every day of relevant content.

    I'm going off topic here a little bit.

    I've read a lot in the past few days about the concept of autoblogging and most methods suggest using a niche topic, but not neccessarily a product. Some suggestions I've seen are quie broad, such as movies and hollywood gossip, so I am a bit confused. I know people tend to get a bit protective about this but I'd love to actually see a successful blog about a specific microniche product.

    Would you do things differently depending on whether you are wanting to use Adsense ads that are targetted to your page and audience or CPA where you essentially have to do all the grunt work yourself?
     
    Last edited: Feb 15, 2010