[Question] Is changing the H1 Tag of the homepage of a website damaging to the SEO? And what should it contain?

4ry4n

4ry4n

Power Member
Dec 25, 2021
650
450
Hello guys,

I have been wondering, I manage an e-commerce website and the h1 tag for the homepage is our webpage "NAME" as a single word.
Isn't it better if it was something like: "NAME online store for [Product category]"? I mean something more informative containing a couple of keywords.

What is the ideal H1 tag for the homepage of an e-commerce website and what effect does changing it have on serp ranking and ctr?


Thanks you all in advance.
 
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