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[Question] How is the authority of a forum post determined in ranking?

Discussion in 'White Hat SEO' started by Apsconsus, Dec 29, 2016.

  1. Apsconsus

    Apsconsus Registered Member

    Apr 22, 2013
    Likes Received:
    Title might not be very self-explanatory. I've heard that a particular method in ranking is to rank a forum post by using it's pre-established domain authority and then linking to your site from there. I believe it's called the parasite method, and a very situational one.

    To explain my question I'll give an example.

    Say there is a reddit thread on a random subreddit and it is ranking for a keyword. I would, given that the situation is right, write a post on there linking to my site.

    In a situation where this is possible, how does google treat subreddits. As opposed to me making a thread/posting on one in a popular subreddit, could I make my own and generate the same result?

    Wondering if anyone has any knowledge on this or has tested at all, I hope I was able to convey my question well enough, appreciate any responses!
  2. validseo

    validseo Senior Member

    Jul 17, 2013
    Likes Received:
    Professional SEO
    Seattle, Wa
    Relevance = Some algorithm based on Term Frequency on page
    Authority = Some algorithm based on Backlinks related to relevant terms

    Obviously there is more to it...

    When you make a page on reddit it is a new page with few backlinks. For low competition keywords these can still rank well. For higher competition keywords the reddit page would need a lot of links to be competitive. So you can only go so far with this approach before you are back to link building and promoting content.
    • Thanks Thanks x 1