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Question from SEO Gurus

Discussion in 'White Hat SEO' started by johnnyrico1999, Apr 7, 2015.

  1. johnnyrico1999

    johnnyrico1999 Newbie

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    Hi guys, new user. Just a couple of questions and maybe someone can help me.

    I own a web design firm in Nashville, TN for about 10 years now, made a good living all I did was rank #1 for "Nashville Web Design" and the calls wouldn't stop.

    Now, it seems the SEO landscape has changed. I recently ranked #1 for the same key term and hardly got any calls.

    Took a look at Google trends for the keyword and it has been slowly declining for years.

    1) Is this simply because demand for web design overall is falling?
    2) Is this because people are using different key terms than they did years ago?

    any help would be appreciated.
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I doubt the demand for web design is falling. In fact, the demand has probably increased exponentially over the years due to more and more businesses making use of the Internet to reach their customers.

    The reason is most likely that they are search for different keywords, especially if you're ranking locally. For example, they may be searching for "web developers" rather than "web designers" now. Try looking for keywords using the Google Keyword Planner to see what they may be searching for in your area these days.

    By the way, welcome to Black Hat World! :)
     
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    Last edited: Apr 7, 2015
  3. kyoka12

    kyoka12 Junior Member

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    is that 323 your site? if that's was your site I want to tell you that this is responsive design era.. wake up man
     
  4. Adam718

    Adam718 Senior Member

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    How much has your actual traffic decreased? That's a big part of the puzzle, my friend. You should be monitoring your traffic, that's half the battle. Split testing is the way of the future. You might find out that a slight redesign of your website increases conversions significantly.
     
  5. AdsInternetMarketing

    AdsInternetMarketing Junior Member

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    There might be several reasons behind less number of calls. Major reason may be the rising number of your competitors who are working well with their SEO strategies and targeting maximum number of keywords. You need to target wide ranges of keywords like website developer, website development companies, some long tail keywords etc. Take help from Google Keyword Planner. Also, work on the website design as an attractive website can generate good response. There is another factor called Google Adwords. These days, we see three ads above the organic search result which attracts many customers. So my suggestions are very basic and its given below:

    1 - Work on SEO properly
    2 - If you have good budget and if one client give you better ROI then go for Google Adwords
    3 - Design your website well (responsive like "KYOKA12" said above)
    4 - Do some additional tricks like "form submission query", instant call back options etc

    I am not saying I know the best ways but I believe these ideas can help you.
     
  6. webinaz

    webinaz Power Member

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    I have just guess that Themeforest and other marketplaces have been created a great difference for Small and Medium Companies as well as Big Ventures too for their survival.

    Anyhow, there are some of the steps can be taken to do it in better way:
    1) Focus on your targeted Audience and Clients
    2) Hunt them
    3) Offer them and create a communication
    4) Make your Promotion on Social and Google too.

    Best Of Luck.
    Cheers.
     
  7. john1444

    john1444 Elite Member

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    Many businesses pay for innovation and research just to avoid been
    taken unawares like in your situation.

    I think your case has to do with the trending.
    That's why you have the keyword tool to keep up
    with the latest happenings and always have plan B.

    Part of your Plan B should have been ranking for
    other notable keywords, expansion and online
    promotion usually paid ads.

    You need to begin by finding new keywords for your market.

    It's advisable you run some PPC for split test and know
    which keyword converts before indulging in any SEO.
    You don't want to get ranked only to find out that
    your keywords are not worth the time and money
    spent.

    Best of luck.
     
    Last edited: Apr 8, 2015
  8. jamie3000

    jamie3000 Supreme Member

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    This might not be relevent to you but I see a lot of web design agencies putting 'designed by whoever' as the anchor text in the footer of websites. I've often wondered if google sees the only links you're getting are these one type of anchor text from the homepage or site wide will it think this is natural?
     
  9. FrogGuru

    FrogGuru Junior Member

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    It could be the rise in popularity of "one click website builders" for example wix.com . Thier advertising campaign has been really aggressive lately.
    Probably more business are using these simple cheaper solutions to create websites.
     
  10. Scorpion Ghost

    Scorpion Ghost Senior Member

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    Are your prices competitive?

    I could be wrong because I don't have any experience in that area, but I would think that the services you offer may be priced more years ago than they can be priced today. So maybe after a potential buyer checks your site, and then they check a few other places, maybe they're simply finding better prices elsewhere and not contacting you.

    Just a thought I had...
     
  11. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I actually haven't noticed many businesses migrating to platforms like Wix, although that could be one explanation for the OP's area. In fact, the only time I had a client bring up any of the platforms was my charity client a couple of years ago, but other than that I've noticed that most businesses (at least in my area) don't take Wix into consideration.
     
  12. johnnyrico1999

    johnnyrico1999 Newbie

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    I doubt it is price. 1) I do not post prices on the site, listing prices reduces your service to a commodity. 2) In web design if you can back it up, high prices do better than low ones.

    My issue is the traffic volume, not lead quality or conversions. My traffic has slowly dropped over the years.
     
  13. Atomic76

    Atomic76 Registered Member

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    It could also have something to do with the proliferation of Wordpress and the commercial frameworks for it, which make creating a site rather easy these days. Also, the ala-carte type offerings that web hosts are offering these days in their C-Panel, offering to install Wordpress for them via services like SimpleScripts. Honestly, if you're a businessperson who doesn't know a lick about web design, you can easily piece meal together a site with Wordpress, a commercial framework, and some graphical elements from sites like GraphicRiver (or any of the other Envato sites).

    Also, let's not forget services like 99Designs, ODesk, Fiverr and others are attracting a lot of attention.
     
  14. johnnyrico1999

    johnnyrico1999 Newbie

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    See, the last answer is still cost based, no-one even remotely successful is ever going to sit down and design their own site, if a lawyer is billing a couple of hund an hour why would he use up 3-4 days learning WordPress.
     
  15. johnnyrico1999

    johnnyrico1999 Newbie

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    I do not accept that as an answer, it is something else.