Hi guys, new user. Just a couple of questions and maybe someone can help me. I own a web design firm in Nashville, TN for about 10 years now, made a good living all I did was rank #1 for "Nashville Web Design" and the calls wouldn't stop. Now, it seems the SEO landscape has changed. I recently ranked #1 for the same key term and hardly got any calls. Took a look at Google trends for the keyword and it has been slowly declining for years. 1) Is this simply because demand for web design overall is falling? 2) Is this because people are using different key terms than they did years ago? any help would be appreciated.