Question: Does Google Advertising Affect Your SEO Ranking?

AAW · Jan 5, 2022

Hi guys

If some of your keywords are ranking on end of page 1 and on page 2 or 3 on google search, do you advertise on google? to get more business? I've been trying to rank some kw to page 1 for around 2 years on one of my websites, but it is very hard, I'm thinking to advertise on google, but I'm afraid that this will mess up the work that I have been doing as I'm concerned that google will see the money coming for the ads and mess up the ranking on page 2 and 3.
Anybody has done google advertising and have some good experience to answer the above? also, anybody have experience on how to save money on google advertising?

I see a lot of discussions here about SEO (white or black), but I have not seen a discussion that specifically target what happens if you advertise and whether your kws get messed up or get better ranking wise. Lets discuss this please.

praetserge · Jan 5, 2022

Google Ads will have absolutely NO effect on your rankings.
It's been shown and proven many times.

coolsheet · Jan 5, 2022

praetserge said:
Google Ads will have absolutely NO effect on your rankings.
It's been shown and proven many times.

I disagree. For new sites it does in fact help. The way I see it is you need to legitimize building links on new sites. If a site is receiving 0 traffic as a new site how do you get traffic to validate the links being built?

We've tested simply running Google ads with no other optimizations and have seen boosts.

So contrary to whatever studies youre referring to (would be helpful if you linked to one), in my personal tests it has shown to give a boost in ranking.

Of course isolating the variables is a bit difficult with the test.

Castamir · Jan 5, 2022

coolsheet said:
I disagree. For new sites it does in fact help. The way I see it is you need to legitimize building links on new sites. If a site is receiving 0 traffic as a new site how do you get traffic to validate the links being built?

We've tested simply running Google ads with no other optimizations and have seen boosts.

So contrary to whatever studies youre referring to (would be helpful if you linked to one), in my personal tests it has shown to give a boost in ranking.

Of course isolating the variables is a bit difficult with the test.

I came here to say this, Google actually ranks you higher months after spending a lot of money on their ads system. I have tested this, positive results.

praetserge · Jan 5, 2022

coolsheet said:
I disagree. For new sites it does in fact help. The way I see it is you need to legitimize building links on new sites. If a site is receiving 0 traffic as a new site how do you get traffic to validate the links being built?

We've tested simply running Google ads with no other optimizations and have seen boosts.

So contrary to whatever studies youre referring to (would be helpful if you linked to one), in my personal tests it has shown to give a boost in ranking.

Of course isolating the variables is a bit difficult with the test.

I can't find it now but if remember it correctly, many years ago google were forced to have 2 independent teams (1 for organic and 1 for ads) to make sure they don't favour advertisers.

IM Rider · Jan 5, 2022

It can here's how:
Set up heat map and see how visitors are interacting with your website and optimize ux accordingly.

Over the years by analyzing data I found that UX is a critical ranking factor for SEO. The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s.12-Apr-2021
Source: searchenginewatch

Castamir · Jan 5, 2022

I just checked my database of bookmarks, it has a patent from 2003, adjusted to expire in 2031. So, yeah, both experimental and theoretical evidence exists to back up the fact that Google is using its ads for ranking.

w3era · Jan 5, 2022

Running a Google Ads campaign does not impact your SEO rankings, despite there some myths that claims Google Ads improve SEO. But the short answer is Google Ads has no affect on SEO.

coolsheet · Jan 5, 2022

praetserge said:
I can't find it now but if remember it correctly, many years ago google were forced to have 2 independent teams (1 for organic and 1 for ads) to make sure they don't favour advertisers.

Yeah through my observation it's nothing to do with anything manual, as most with the G algo. It would have to be more involved with co-occurrence, CTR, personalized search recommending the site after an ad click due to cookies, and branding (people querying the brand or brand + keyword). I say "It would have to be" because I can't see what else would do it.

Now I will say this, we've never used showing ads as an SEO strategy as it's not a direct impact. It's not part of our SOP. It just so happens we've had clients that come on as ad clients and its in our SOP to set them up in Semrush with a rank tracker regardless, that way we can make SEO recommendations to sell them on later down the line. And a lot of the time, before doing any SEO improvements we notice rank improvements. Again, I realize variables are not isolated but seeing this happen on multiple sites does raise a brow.

praetserge · Jan 5, 2022

coolsheet said:
Yeah through my observation it's nothing to do with anything manual, as most with the G algo. It would have to be more involved with co-occurrence, CTR, personalized search recommending the site after an ad click due to cookies, and branding (people querying the brand or brand + keyword). I say "It would have to be" because I can't see what else would do it.

Now I will say this, we've never used showing ads as an SEO strategy as it's not a direct impact. It's not part of our SOP. It just so happens we've had clients that come on as ad clients and its in our SOP to set them up in Semrush with a rank tracker regardless, that way we can make SEO recommendations to sell them on later down the line. And a lot of the time, before doing any SEO improvements we notice rank improvements. Again, I realize variables are not isolated but seeing this happen on multiple sites does raise a brow.

You're making a very good point... you can use google ads to send google signals that you're around but I thought it was possible to do with social media or any other ad network.
I believe that Chrome sends google a lot of data, so if there's some buzz about your brand on social media, I'm sure google will pick it up.

coolsheet · Jan 5, 2022

praetserge said:
You're making a very good point... you can use google ads to send google signals that you're around but I thought it was possible to do with social media or any other ad network.
I believe that Chrome sends google a lot of data, so if there's some buzz about your brand on social media, I'm sure google will pick it up.

I think the kicker is the increase in CTR and personalized search. We actively test CTR on SERPs and it's really moving the needle when using real traffic which is why I think a lot of it is due to CTR from return visitors to Google for the same keyword.

Person googles your keyword
person sees ad and clicks it
Spends time on your site and maybe purchases or doesnt
Later comes back to Google and googles same keyword
Due to personalized search gets shown your web result
They're reminded of your site and click your organic result

2 things happened here.

Your result increased for a user due to personalized search
You received a boost in metrics when they queried the keyword and clicked your organic result.

EDIT: For anyone that sees what I'm saying, I would NEVER run ads on a website where I'm not actually converting the traffic and achieving a decent ROAS.

praetserge · Jan 5, 2022

coolsheet said:
I think the kicker is the increase in CTR and personalized search. We actively test CTR on SERPs and it's really moving the needle when using real traffic which is why I think a lot of it is due to CTR from return visitors to Google for the same keyword.

Person googles your keyword
person sees ad and clicks it
Spends time on your site and maybe purchases or doesnt
Later comes back to Google and googles same keyword
Due to personalized search gets shown your web result
They're reminded of your site and click your organic result

2 things happened here.

Your result increased for a user due to personalized search
You received a boost in metrics when they queried the keyword and clicked your organic result.

EDIT: For anyone that sees what I'm saying, I would NEVER run ads on a website where I'm not actually converting the traffic and achieving a decent ROAS.

Hmmm... never thought of it.
Improving your own CTR through google ads.... Neat.
Needless to say, it will only work if you have a good and helpful website, otherwise you'll just kill your CTR and bounce rates.

AAW · Jan 5, 2022

IM Rider said:
It can here's how:
Set up heat map and see how visitors are interacting with your website and optimize ux accordingly.

Over the years by analyzing data I found that UX is a critical ranking factor for SEO. The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s.12-Apr-2021
Source: searchenginewatch

Thank you!
What did you mean with UX? can you please explain.

AAW · Jan 5, 2022

Castamir said:
I just checked my database of bookmarks, it has a patent from 2003, adjusted to expire in 2031. So, yeah, both experimental and theoretical evidence exists to back up the fact that Google is using its ads for ranking.

Do you mean if you advertise they rank you higher?

Alzor · Jan 5, 2022

praetserge said:
Google Ads will have absolutely NO effect on your rankings.
It's been shown and proven many times.

I totally disagree and saying that from my own experience

iAmHyBreed · Jan 5, 2022

Good answers
Based on my experience back in ‘17 on YouTube (Google) my videos did have sudden peaks in views weeks after spending on ads and based on answers you should give it a try on lower CPC kws

Castamir · Jan 6, 2022

AAW said:
Do you mean if you advertise they rank you higher?

Yes, one could say that. But what I noticed is that it takes lots of time in months and ad clicks, to see the effect.

paddyboy91 · Jan 6, 2022

Not directly, but it will help your ranking, I mean I m still not sure about this, for some sites it works, and for some sites, it doesn't, I have also seen many sites getting high rising after google ads. maybe because after advertising people start engaging with your site and it's a positive signal in google's eye. well, you should test this, I don't think so it will mess your ranking.

nakamura · Jan 6, 2022

Yes, it helps, because paid/external traffic does have an influence on the Google rankings. A lot external traffic (through social media, paid ads, etc.) does give your site authority and makes your site "relevant" in the eyes of the Google algorithm.

I have ranked websites just by YouTube videos where thousands of people visited the website daily. The same for my mobile apps where people visited my website.

The same goes for all the other Google products including YouTube and the Google Play Store. If you get a specific amount of traffic/views/downloads every day your site/video/app will be marked as relevant and ranks higher.

Also, the same on the Amazon Marketplace. Get a specific amount of daily sales and you will outrank your competition, because they think your product is better/more relevant.

But it is not as easy as it seems, because there are other factors coming into play, for example: CTR, bounce rate, time spent on the website, page views, etc.

AAW · Jan 6, 2022

nakamura said:
Yes, it helps, because paid/external traffic does have an influence on the Google rankings. A lot external traffic (through social media, paid ads, etc.) does give your site authority and makes your site "relevant" in the eyes of the Google algorithm.

I have ranked websites just by YouTube videos where thousands of people visited the website daily. The same for my mobile apps where people visited my website.

The same goes for all the other Google products including YouTube and the Google Play Store. If you get a specific amount of traffic/views/downloads every day your site/video/app will be marked as relevant and ranks higher.

Also, the same on the Amazon Marketplace. Get a specific amount of daily sales and you will outrank your competition, because they think your product is better/more relevant.

But it is not as easy as it seems, because there are other factors coming into play, for example: CTR, bounce rate, time spent on the website, page views, etc.

So, we need to spend $$ on google ads or youtube ... to get google rank the kws higher! this is ridiculous, this is another way for google to force you pay $$ to rank you.

Question: Does Google Advertising Affect Your SEO Ranking?

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