Question about redirects and link juice

Discussion in 'Black Hat SEO' started by Zevoltai, Feb 20, 2014.

  1. Zevoltai

    Zevoltai Senior Member

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    If I have a site ranking 1st for a keyword and take it down to use as a 301 redirect, would redirecting it to a new site cause the new url to hit rank 1?
     
  2. seocrab

    seocrab Senior Member

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    No - the new site would only hit 1st place if it had the right content and/or backlink profile to beat the competition. You can push link juice via a 301 redirect, but not content.
     
  3. BlueSteele

    BlueSteele Regular Member

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    There are a lot more variables at play than just the 301, as seocrab started to elaborate on. Also note that when you pass juice through a 301, you won't get the full value. From what I understand, and someone correct me if I am wrong, you will lose some link juice. Probably arbitrary, but someone once told me you lose about 10%.
     
  4. tony_d

    tony_d Elite Member

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    301 redirect has the same algorithmic dampening factor as backlinks - that is, 15%.
     
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